Senior Director Marketing - COPD
About The Position
This role is a pivotal leadership opportunity within one of BBU’s top launches and a key contributor to our 2030 ambition. You will be accountable for US brand strategy and launch excellence, partnering across an XF team to deliver a firstclass COPD launch. You bring a strategic mindset, cross-cultural communication strength, and the ability to simplify complexity—amplifying brand strategy and shaping a high performance, patient focused culture across US and country teams. Major Duties and Responsibilities: As the US Senior Marketing Director you will be accountable for: Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives. Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth. Market and Regional Partnership: Build strong, trustbased partnerships, US Launch Lead, and Regional Leads; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails. Insights and Evidence: Integrate clinical, realworld, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication. GotoMarket and Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 and nextbestaction frameworks) to optimize HCP and patient engagement and measure impact across touchpoints. AI and Digital Enablement: Embed AIpowered capabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards. CrossFunctional Leadership: Serve as a core member of the US Brand Team, orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to derisk launch and accelerate performance. Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization. Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews and coursecorrect quickly to deliver inyear and longterm objectives.
Requirements
- Bachelor’s degree is required with business degree or scientific expertise as preferred. Master’s degree is desired.
- Significant experience launching biologics and delivering end to end brand leadership in specialty care.
- Deep knowledge of commercial strategy and core methodologies, including positioning, campaign development, forecasting, pricing and reimbursement, market research, and competitive intelligence.
- Proven track record engaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.
- Strong strategic thinking, decisionmaking, and problem solving, with the ability to simplify complexity and set clear choices.
- Demonstrated ability to collaborate and lead across functions and geographies, effective influence without authority.
- Bias for action with a track record of translating ideas into measurable outcomes.
- Robust analytical, organizational, and communication skills (written and verbal).
- Comfortable operating amid ambiguity and managing multiple priorities in a fastpaced, highly crossfunctional environment.
- Proven ability to build, develop, and inspire highperforming teams and an inclusive, patientcentric culture.
Nice To Haves
- Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus.
Responsibilities
- Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD
- Translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives
- Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.
- Build strong, trustbased partnerships, US Launch Lead, and Regional Leads
- Drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails
- Integrate clinical, realworld, competitive, and market access insights to guide strategy
- Partner with medical, HEOR, and market access to shape evidence generation and value communication
- Define segmentation, targeting, and omnichannel strategy (including C360 and nextbestaction frameworks) to optimize HCP and patient engagement and measure impact across touchpoints
- Embed AIpowered capabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards
- Serve as a core member of the US Brand Team, orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to derisk launch and accelerate performance
- Select and lead strategic agency partners
- Oversee budget planning, investment allocation, and ROI optimization
- Establish KPIs and leading indicators
- Drive disciplined performance reviews and coursecorrect quickly to deliver inyear and longterm objectives.
Benefits
- qualified retirement programs
- paid time off (i.e., vacation, holiday, and leaves)
- health, dental, and vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
