Senior Director - Marketing Communications (Communications)

FreshPet•Bedminster, NJ

14h•$200,000 - $230,000

About The Position

At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives, that their pet parents will also enjoy the many benefits of a rich life shared with a pet. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH! What You Will Do The Sr. Director, Brand Marketing serves as a strategic business leader responsible for shaping and executing brand vision and strategy to drive omni-channel brand growth, profitability, and long-term market leadership. This role encompasses meaningful P&L contribution ownership — including both top and bottom-line delivery — and serves as a key cross-functional partner to Sales, Innovation, Communications, Ecommerce, R&D/Quality, Finance, and Operations. What makes this role unique is its deep integration with the commercial business. This leader will own in-store execution strategy (including merchandising plans, planograms, and in-store creative), work hand-in-hand with Customer Sales Teams on our go-to-market strategy, and carry responsibility for Freshpet's Club brand and portfolio strategy in addition to Masterbrand stewardship.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field.
10+ years of progressive marketing experience with demonstrated success in brand management within the CPG industry.
3-5 years managing direct reports.
Strategic thinker with strong financial and analytical skills with proficiency using syndicated data tools (IRI/Nielsen).
Demonstrated experience in retail marketing, in-store execution, or shopper marketing.
Deep understanding of consumer insights, innovation processes, and retail go-to-market execution.
Strong leadership, influencing, and stakeholder management skills — particularly with Sales partners and cross-functional stakeholders.
Excellent communication and presentation skills, with the ability to translate strategy into clear customer and consumer-facing stories.
Creative problem-solver with an entrepreneurial mindset and bias for action.
Collaborative and commercially grounded with a strong instinct for in-store consumer behavior.