Senior Director, Marketing and Client Engagement

Bright Horizons•Newton, MA

1d•Hybrid

About The Position

We are seeking a strategic, data-driven, and brand obsessed Senior Director of Client Marketing to lead and elevate our client employee registration and engagement strategy. You will be responsible for defining, developing, and implementing marketing support programs that generate measurable interest in Bright Horizons services spanning all lines of business and brand. This Sr Director will be focused on new client launches, driving client revenue via employee engagement strategies. The Senior Director of Marketing and Client Engagement will be responsible for defining, developing, and implementing integrated marketing strategies for Bright Horizons clients’ employees. You will play lead the client marketing strategy, and high touch service processes to ensure all clients have access to great BH marketing and benefits. You are focused on revenue, continuous improvement, client service and excellence. You have hustle. This is a hybrid position requiring 3 days a week at our headquarters in Newton, MA. Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Requirements

Bachelor's Degree is required
10+ years of marketing leadership, client marketing, sales enablement, business development, partnerships

Nice To Haves

Experience managing the budget, strategy, execution plan, and results measurement for launches, conferences and events.
Proven ability to design and execute integrated marketing programs that improve lead volumes and scale to support business growth.
Adept at working in a fast-paced environment, managing lots of moving parts, and collaborating across organizational siloes.
Proficient at working within various marketing tools that enable team success
Experience with strong working relationships inside and outside the organization, and can leverage client and partner relationships to improve the quality and quantity of marketing campaigns.
Demonstrated success creating campaigns that highlight a company’s unique strengths in terms that matter to the target audience.

Responsibilities

Provide leadership as a key decision-maker and program strategist on CMM/CMS team
Develop a new client and new program launch strategy and processes that drives client growth
Develop strategy of best practices for client marketing asks that can be scaled to the rest of the client marketing team for additional growth opportunities
Create and manage against a marketing calendar that integrates inbound and outbound elements to provide a consistent, positive, and impactful experience clients
Drive client opt ins with actionable plans and processes that explain importance to both client, CR and team
Develop and drive new and engaging events strategy.
Ensure events drive client engagement and consumer awareness and results.
Deliver engaging benefits fairs and materials.
Optimize existing processes and delivery.
Collaborate and communicate across marketing to continuously improve and innovate.
Lead and develop a team for best performance, results and overall delivery of key marketing