Senior Director, Lifecyle and Email

Tinuiti

5d•$148,000 - $168,000•Remote

About The Position

As the Senior Director, Lifecycle Marketing, you will own the strategic vision and business outcomes for Tinuiti’s CRM and Retention offering. You will be the primary stakeholder for our most complex lifecycle engagements, ensuring that email, SMS, and loyalty programs are seamlessly integrated into the broader media mix to eliminate waste and drive LTV. You will own the vision for how our clients capture, nurture, and monetize their customer databases through advanced segmentation and automation strategy, while identifying new opportunities for lifecycle to shape retention strategy across the full customer journey and activate CRM intelligence beyond owned channels. You will lead a specialized department of lifecycle experts, translating deep CRM, ESP, and first-party data expertise,, platform capabilities, competitive CRM landscapes, and Bliss Point insights into world-class retention roadmaps.

Requirements

12+ years of dedicated experience in Email, CRM, or Lifecycle Marketing, specifically leading enterprise-level retention programs.
Technical Mastery: Deep fluency in the "Retention Stack" (CDPs, ESPs, Loyalty Platforms) and experience with complex API integrations.
Executive Presence: Proven ability to explain the ROI of first-party data to a non-technical CMO or CFO.
Financial Fluency: Experience managing a specialized service P&L, including staffing and margin management.

Responsibilities

Client Centric Strategic Roadmap: Lead the vision for our most complex enterprise clients, moving them beyond automation into sophisticated, data-driven personalization and predictive lifecycle journeys, and leveraging first-party data from client CRMs to build audiences, power decisioning, and drive growth both within lifecycle programs and across other channels.
Consultative Growth: Act as the primary subject matter expert during high-level business reviews, identifying untapped revenue within a client's existing database.
Retention Excellence: Build and maintain "sticky" client relationships through proactive communication and a deep understanding of their unique business priorities.
Product Led Feedback Loops: Partner with the Product team to bridge the gap between client CRM needs and our proprietary tech; sponsor improvements that drive "Hate Waste" efficiency.
AI & Automation First: Champion the use of AI for dynamic content, predictive churn modeling, and streamlining internal campaign operations to drive "Hate Waste" efficiency.
Platform Innovation: Maintain executive-level relationships with major ESP/CDP partners (e.g., Braze, Klaviyo, Salesforce Marketing Cloud) to ensure Tinuiti stays at the forefront of AI and other beta features.
Bliss Point Integration: Evangelize and drive the use of Bliss Point to measure the incremental lift of lifecycle touchpoints within a multi-channel ecosystem.
Lifecycle Capability Evolution: Conduct ongoing comprehensive assessments of Tinuiti’s current lifecycle capabilities across strategy, platforms, data architecture, and operating model. Identify opportunities to modernize and expand the offering, ensuring lifecycle marketing evolves alongside the broader full-funnel media ecosystem.
Go-to-Market Reimagination: Partner with executive leadership to re-architect Tinuiti’s lifecycle go-to-market strategy—defining how CRM, retention, and owned media capabilities integrate with media, commerce, and measurement to create a differentiated full-funnel offering for clients.
Service Model Innovation: Develop scalable lifecycle service frameworks that connect CRM intelligence with paid media activation, ensuring lifecycle programs drive measurable business outcomes such as improved LTV, customer retention, and cross-channel efficiency.
Data & Measurement Driven Advanced Analytics Narrative: Convert complex deliverability metrics and cohort analyses into clear narratives
QA & Compliance Governance: Oversee high-severity deliverability escalations and global privacy compliance (CCPA/GDPR); ensure rigorous QA standards for complex automated triggers.
Testing Rigor: Institutionalize a department-wide culture of hypothesis-driven testing, focusing on incrementality and predictive modeling over vanity metrics.
Technical Proficiency: Bring hands-on fluency in CRM and ESP architecture, including building and deploying complex, KPI-based audiences, designing automation logic, and activating retention use cases both within and beyond ESPs.
Channel Connective Tissue: Be the Lifecycle liaison to other Tinuiti channels; drive connection points including how CRM data can be used for sophisticated "Lookalike" modeling and excluded-audience efficiency.
Standardized Playbooks: Codify the Tinuiti "Gold Standard" for lifecycle strategy, ensuring consistent excellence in QA, strategy, and reporting to ensure that all clients receive the same elite level of service regardless of their specific account team.
Owner Mindset Growth: Lead the Lifecycle portion of new business pitches, crafting compelling narratives that win prospective clients. Be the primary owner of revenue growth for the Lifecycle channel via new business, existing client growth & retention, and leveraging of partnerships, both external & internal.
Mentorship & Meritocracy: Cultivate a high-performance culture. You are responsible for the career mapping and professional growth of a diverse team of lifecycle experts.

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

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