Senior Director I, Brand Management Coca-Cola Trademark

The Coca-Cola Company • Atlanta, GA

3d

About The Position

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally. Role Overview Leads the strategic growth agenda for a global brand in NOAU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences ~1-billion-unit cases, delivering against the overall brand vision and business objectives through integration of innovation, strategic envisioning, and tech-enabled marketing execution.

Requirements

• 8+ years of progressive marketing leadership in CPG or beverage industry.
• Proven success in brand management, innovation, and portfolio strategy.
• Strong understanding of the system, RGM, and commercial integration.
• Experience with MarTech & AI tools, and data-driven marketing & selling.
• Bachelor’s degree required; MBA preferred.
• Strategic Agility – Anticipates market shifts and translates foresights into action. Ability to develop and communicate brand vision inclusive of what it takes to achieve.
• Innovation Leadership – Ability to builds and scale breakthrough ideas.
• Data Fluency – Uses analytics and AI to optimize performance.
• Collaboration & Influence – Partners across functions, bottlers, and customers with a demonstrated ability to build partnerships and build trust and credibility and influence across all levels of the organization.
• Change Leadership – Drives transformation and tech-enabled workflows.
• Consumer-Centric Mindset – Deep understanding of behavior and cultural relevance.
• Communication Excellence – Excellent oral and written communication skills with the ability to tailor messaging to diverse audiences and drive alignment.

Nice To Haves

• FSOP understanding is a plus.
• MBA preferred.

Responsibilities

• Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline.
• Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, consumer communications/messaging and shopper marketing to deliver brand objectives.
• Lead brand positioning, equity-building initiatives, and resource allocation decisions.
• Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives.
• Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.
• Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives.
• Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals.
• Champion AI literacy, MarTech adoption, and agile ways of working.

Benefits

• Iconic Brand: Work on the most recognized brands in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees