Senior Director, GTM Strategy & Change Enablement

Egen

About The Position

Change Management Practice Leadership Team Building: Recruit, mentor, and lead a high-performing team of Change Management consultants. Adoption & Process Enablement: Develop the methodologies and frameworks your team will use to drive high user adoption and seamless process enablement for clients deploying our solutions. Workshop Facilitation & Oversight: Guide your team in designing and facilitating impactful client workshops that directly support and execute the broader GTM strategy and enablement objectives. Offer Strategy & Market Analysis Commercialize PreSales Offers: Collaborate with PreSales and Technical leadership to translate complex technical capabilities into clear, marketable, and sellable offerings. TAM Analysis: Conduct deep market analysis to define the Total Addressable Market (TAM) for new and existing offerings, identifying white-space opportunities and ideal customer profiles (ICPs). Pricing & Packaging: Advise on the packaging and pricing strategies that align our offerings with current market demand. Sales Enablement & Internal Training Sales Readiness: Design and deliver comprehensive training programs for Client Partners, BDRs, and Sales Leaders. Ensure the field is fluent in our value proposition, use cases, and competitive differentiation. Playbook Development: Create and maintain the "Sales Motions" for each offeringâdefining the step-by-step process from prospecting to close. Feedback Loop: Act as the feedback mechanism between the field (Sales) and the factory (Product/PreSales), adjusting strategy based on real-world win/loss data. Client-Facing Facilitation Strategy Workshops: Serve as a lead facilitator for our premium strategy workshops and executive briefing events with prospective and current clients. Client Enablement: Design and run external enablement events that help our clients understand how to leverage our solutions to drive their own business transformation. Content & Marketing Collaboration Asset Creation: Partner closely with Marketing to produce high-impact sales assets, including pitch decks, one-pagers, case studies, and battle cards. Messaging Authority: Own the positioning and messaging framework, ensuring consistency across all channelsâfrom the website to the sales call.

Requirements

8-12+ years of experience in GTM Strategy, Product Marketing, Sales Enablement, or Management Consulting within the [Industry, e.g., SaaS/Tech Services] space.
A proven ability to translate technical concepts (PreSales/Product) into business value (Sales/Revenue).
High comfort level commanding a room of executives; experience running design-thinking workshops or strategy sessions is highly preferred.
Experience performing TAM analysis and using data to guide decision-making.
Strong copywriting and visual storytelling skills; ability to critique and improve marketing assets.
Demonstrated ability to influence teams without direct authority, specifically across Sales, Marketing, and Technical/Delivery teams.
Experience establishing credibility with C-level executives (CIO, CTO, CDO) during the sales process.
Proven ability to run design-thinking or strategy planning sessions using tools like Miro or Mural.