Senior Director Go To Market and Integration Remote

David's Bridal•King of Prussia, PA

17d•Remote

About The Position

At David’s Bridal, every Dream Maker plays a powerful role in shaping unforgettable moments for our customers—and we know great careers are built from great opportunities. If you are Passionately Enthusiastic about your work, Endlessly Curious about learning and growing, and truly Customer Obsessed in everything you do, this lateral or next‑level role may be the perfect chance to expand your impact. We’re excited to invite Dream Makers who are ready to stretch their strengths, elevate their career journey, and continue bringing our brand promise to life in extraordinary ways. David’s Bridal is seeking a hands-on Go-To-Market leader to own the end-to-end planning, creation, and execution of integrated brand campaigns and launches across the company. This is not a strategy-only role. This leader personally builds integrated GTM and channel plans, shapes campaign architecture, and works directly with channel and creative leaders to bring launches to life across email, website, homepage, social, content, paid media, PR, events, retail, and partnerships. This role serves as the central operator ensuring that brand storytelling, product and service launches, partner initiatives, B2B/SMB offerings, and events all ladder into a single, cohesive GTM engine. Act as the campaign integrator, ensuring every channel is telling the right story at the right moment in the customer journey. This is a player–coach role for someone who thrives in the details, understands how channels work together, and knows how to turn vision into execution at scale.

Requirements

12+ years of marketing experience with deep expertise in GTM, campaigns, and integrated marketing
Proven experience leading multi-disciplinary marketing teams
Hands-on experience building:
Integrated GTM plans
Channel strategies and campaign calendars
Creative briefs and asset plans
Strong experience partnering with creative, digital, social, PR, and event teams

Responsibilities

Own the end-to-end GTM planning and execution of go-to-market initiatives including, but not limited to:
Major brand campaigns and seasonal moments
Product and service launches (e.g., Pearl Planner, Travel by David’s)
Partner, vendor, and dropshipper initiatives
B2B and SMB offerings, including wedding pro and vendor platforms
Events and experiential activations
Serve as the single source of truth for what the company is launching, when, and how all GTMs connect. Create and maintain a cohesive GTM framework that ensures initiatives are complementary, sequenced, and not competing.
Integrated Campaign & Channel Execution: Personally build campaign architecture, including:
Hero message and core narrative
Channel roles, sequencing, and funnel strategy
Launch phases, drops, sustain plans, and optimization moments
Develop hands-on channel plans detailing:
Email strategy (audience, cadence, messaging arcs)
Homepage and site storytelling flows
Social and content narratives
Paid amplification strategy in partnership with performance team
Own campaign calendars, launch timelines, and prioritization across the business.
Own the creation and submission of creative briefs for all major campaigns and GTMs to clearly define:
Campaign objectives and work with Director of Brand Strategy on key messages
Channel-specific asset needs
Creative formats, volumes, and timeline
Ensure briefs are actionable, prioritized, and aligned to GTM goal
Work with Director of Brand Strategy to deliver cohesive storytelling across all channels
Team Leadership & GTM Management: Lead and develop a team responsible for key GTM pillars:
Partner Marketing Manager: Partner, vendor, and dropshipper GTMs
Product Marketing Manager: Services and offerings such as Pearl Planner and Travel by David’s
Events Manager: Bridal shows, B2B trade shows, and in-store events
B2B / SMB Marketing Manager: B2B offerings and wedding pro/vendor acquisition