Senior Director, Global Marketing Strategy

2K • Novato, CA

12d • Hybrid

About The Position

The Sr. Director of Global Marketing Strategy at 2K will oversee the marketing strategy for iconic franchises within the company's sports-centric game portfolio. This role is pivotal in developing and executing a comprehensive marketing vision that resonates with a global audience, driving brand and user growth while ensuring long-term engagement with players. The position requires a blend of strategic vision and tactical execution, focusing on building a high-performing team and fostering partnerships that amplify the franchise's reach.

Requirements

• 10+ years of progressive brand marketing experience.
• Proven experience building marketing strategies for consumer-facing products.
• Experience in team leadership, building, mentoring, and leading teams.
• Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity.
• Global perspective with experience on global products and understanding regional market nuances.

Nice To Haves

• Experience with gaming, live products, or entertainment properties with massive franchises.
• Understanding of the sports ecosystem and ability to build impactful partnerships.

Responsibilities

• Develop a compelling brand and marketing strategy for the franchise, connecting with consumers on an emotional level.
• Advise on market potential, product connection with players, pricing, distribution channels, and post-launch lifecycle strategies.
• Ensure strategic soundness in positioning, storytelling, player journey, content, partnerships, and audience engagement plans.
• Define key marketing metrics for commercial success and positive player experiences.
• Lead all marketing efforts for the franchise, ensuring alignment with player and commercial targets.
• Develop customer journey-driven plans for current, lapsed, and potential new players.
• Enhance brand ambassador strategies and deepen relationships with external partners and studios.
• Collaborate with regional and cross-functional teams to execute a unified marketing strategy.
• Attract, build, retain, and lead a high-performing marketing team.

Benefits

• Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees