Pfizer-posted 4 days ago
Full-time • Mid Level
Hybrid • New York, NY
5,001-10,000 employees

Hympavzi (marstacimab) is a human monoclonal antibody that promotes clotting activity in patients with Hemophilia A or B by targeting an endogenous anticoagulant protein called tissue factor pathway inhibitor (TFPI). The current standard of care in Hemophilia treatment is factor intravenous infusion (in Hem A and in Hem B) or subcutaneous injection emicizumab (in Hem A only). With a novel mechanism of action, differentiated clinical outcomes, and unique dosing and administration, Hympavzi is a breakthrough in hemophilia treatment. Hympavzi is a critical launch asset with accountability to contribute to near term growth and is important to delivering on Pfizer’s purpose of developing Breakthroughs that change patient’s lives. The hemophilia competitive landscape is poised for disruption with several new molecules either recently launched and/or imminently launching in the next couple of years. As a combined $17B market, this represents one of the largest rare disease areas and the stakes are high in the next couple of years for players to establish market leadership. It will be critical in this crowded and noisy space to be able to clearly understand competitor strengths/gaps, reframe how HCPs and patients perceive unmet need and understand how best to position Hympavzi to drive leadership. Building a robust competitive understanding and scenario planning capabilities to inform strategy, positioning, messaging, data/evidence generation will be a core capability that the global marketing teams will need to build to drive value for the enterprise in the coming years (across not only hemophilia, but all our other brands). This role reports to the Global Hympavzi Lead and will be responsible for building a comprehensive understanding of the competitive landscape, drive scenario planning to predict potential outcomes and no-regret moves and ensure clear pull through of the insights into the core components of the marketing model. He/She will work cross-functionally with the global hemophilia organization including other members of the Global Hympavzi Marketing Team, Medical, and Legal. Additionally, this role will work closely with counterparts within the US Hympavzi Team, the International Commercial Office (ICO), the Emerging Markets Commercial Office (EMCO), Local Markets, and Competitive Intelligence Agencies. This position requires strategic thinking and agility, proven success in establishing partnerships across multiple functions, and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills, detail-oriented execution, and a proven track record of fostering cross-functional collaboration.

  • Competitive Intelligence Monitoring Continuous monitoring of competitive activities across multiple sources, including but not limited to primary market research, contracted competitive intelligence analyses, congresses, local market feedback, media and PR activities, earnings, clinical trial and real world evidence data registrations/readouts, etc.; Develop internal alerts and newsletters sharing critical/milestone events
  • Competitor Insights Generation & Dissemination Strategic assessment of all competitive intelligence and distillation of competitive data points into relevant and actionable insights to inform HYMPAVZI brand strategy and go-to-market approach; Thoughtful dissemination of competitive insights at the cross-functional and local market level to help inform execution
  • Internal Training on Competitor Data and Labels Development and delivery of internal marketing (global, regional, local) training sessions on competitor labels, new data, and competitive positioning; Act as subject matter expert for other relevant competitor training (e.g., CFC-level training)
  • Competitive Differentiation Workstream Lead Lead cross-functional and Global/Regional/Local competitive strategy planning, coordinating with Global HCP Promotional Lead, Global MedEd/Congress Lead, Global Lifecycle Lead, and Global Consumer Lead to Assess all relevant competitor clinical/real-world data and promotional activities Identify opportunities for continued differentiation and inform data generation considerations Develop a competitive differentiation playbook (strategy, tactics, execution) to be shared with markets and regularly refreshed as new information becomes available Create competitively differentiated messaging, tactics, and data repository Conduct 3-4 Country Competitive Workshops per year (year beginning meeting, Mim8 competitive readiness, Qfitlia competitive readiness, Competitor scenario planning, etc.)
  • Competitive Intelligence Agency Management Manage Competitive Intelligence Agencies, ensuring coordination across all vendors/service providers, delivery of clear and robust scopes of work, appropriate staffing, excellence in execution, on-time delivery, and timely and efficient budget management
  • BA/BS degree required.
  • 8+ years of pharmaceutical industry experience in marketing, strategy and new product launch
  • Strategic cross functional leadership experience including in-market experience and above country/regional scope
  • Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions
  • Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
  • Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics
  • Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations
  • Demonstrated success in independently developing, executing, and measuring cross-channel HCP and/or Consumer marketing/strategy programs
  • Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies
  • Excellent verbal and written communication skills for a wide variety of audiences.
  • Strong analytical skills, detail oriented, action-driven and creative
  • Excellent project management skills
  • Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity.
  • Track record of pushing boundaries and not accepting status quo.
  • Be a team player and focused on Pfizer values
  • Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations
  • Advanced degree preferred
  • Global marketing experience preferred
  • Prior launch experience preferred
  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
  • participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program
  • 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
  • paid vacation, holiday and personal days
  • paid caregiver/parental and medical leave
  • health benefits to include medical, prescription drug, dental and vision coverage
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