Senior Director, Global Channel Marketing Programs

Proofpoint•Sunnyvale, CA

About The Position

We are seeking a strategic and highly collaborative Senior Director, Global Channel Marketing Programs to help scale and operationalize Proofpoint’s global channel growth strategy. Reporting to the SVP, Global Growth Marketing, this leader will serve as a key partner to the Global Channel Sales Leader and play a central role in shaping how we engage, enable, and activate our global reseller ecosystem. This role does not directly own regional field channel marketing execution but works in close partnership with Field Marketing and regional Channel leaders to influence plans, align priorities, and ensure global consistency. The Senior Director will drive global program strategy, oversee the global channel marketing budget, and lead key initiatives that accelerate partner engagement and pipeline impact. The ideal candidate is a strategic architect and operational leader who can design scalable global frameworks while influencing cross-functional stakeholders to drive execution excellence across theaters.

Requirements

12–15+ years of B2B marketing experience, including significant experience in channel or partner marketing programs.
Proven track record designing scalable global partner programs that drive measurable sales impact.
Strong experience partnering closely with global channel sales leadership.
Demonstrated ability to influence cross-functional stakeholders without direct ownership of regional execution.
Experience managing global budgets and driving operational rigor.
Deep understanding of global reseller ecosystems; cybersecurity or SaaS experience strongly preferred.
Strong executive presence, communication skills, and ability to operate at both strategic and tactical levels.

Nice To Haves

Experience collaborating on joint marketing initiatives with major ecosystem partners such as Microsoft or AWS is a plus.

Responsibilities

Global Channel Strategy & Partnership Serve as strategic marketing partner to the Global Channel Sales Leader to align priorities, sales plays, and growth initiatives.
Develop and operationalize a global channel marketing programs strategy aligned to Proofpoint’s GTM priorities.
Influence regional field marketing plans to ensure strong channel integration and alignment with global objectives.
Oversee global channel marketing budget, ensuring disciplined investment aligned to strategic priorities and measurable ROI.
Partner Programs & Sales Acceleration Design and own the annual global partner SPIF framework aligned to priority sales plays and revenue targets.
Partner with Sales, Channel Operations, and Field Marketing to ensure global programs are localized and activated effectively.
Help design scalable “campaigns-in-a-box” for the reseller community, enabling consistent global execution of corporate initiatives.
Partner Community & Engagement Own global partner community strategy and execution, including Partner Councils and Advisory Boards.
Lead planning and orchestration of Proofpoint-led partner community events in partnership with Channel and Field teams.
Develop structured engagement models to strengthen executive relationships within top-tier partners.
Partner Experience & Communications Own the global partner communication strategy and calendar, ensuring clarity, consistency, and alignment across theaters.
Oversee strategy, content governance, and evolution of the global partner portal to enhance partner enablement and engagement.
Ensure strong interlock with corporate marketing (brand, campaigns, demand generation) to effectively amplify global initiatives through the channel.
Measurement & Operational Excellence Establish clear KPIs to measure partner engagement, program effectiveness, and pipeline contribution.
Leverage insights and performance data to continuously optimize investment and program design.
Drive cross-functional alignment across Marketing, Sales, Channel, and Operations teams globally.