About The Position

Stanley 1913 has fueled the human experience since the iconic Stanley 1913 vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular QuencherTM series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com . Stanley 1913 is looking for a Senior Director, Global Category Merchandising, accountable for the end-to-end global merchandising strategy, line architecture, and commercial performance within our Hydration category. This position merges consumer insights, market competition, and financial goals to craft a profitable, channel-appropriate, and culturally relevant global assortment. As the category leader, you convert brand vision and market intelligence into multi-year roadmaps, pricing frameworks, lifecycle strategies, and whitespace innovation opportunities. You work at both enterprise and category levels promoting long-term growth while securing seasonal excellence and go-to-market accuracy across global markets. This leader has significant P&L influence and plays a meaningful role in crafting our future growth trajectory in Hydration.

Requirements

  • Bachelor’s Degree or equivalent experience in Merchandising, Business Administration, Marketing, Finance, Retail Management, or an equivalent required.
  • 12+ years of dynamic background in merchandising, category management, or product strategy, with significant experience in senior or global leadership roles.
  • Shown success advising assortment planning, pricing structure, lifecycle management, and market launch efforts at scale.
  • Experience leading global or multi-region category strategies with meaningful P&L responsibility.
  • Extensive knowledge in product lifecycle oversight, SKU optimization, segmentation, and pricing framework.
  • Solid understanding of consumer behavior, buying trends, market dynamics, and competitive landscape analysis.
  • Sophisticated financial acuity including retail math budgeting, forecasting, margin optimization, and sales performance analysis.
  • Demonstrated ability to align merchandising strategy with marketing and sales initiatives to drive successful global launches.
  • Knowledge of wholesale, DTC, e-commerce, and marketplace channel strategies.
  • Strong proficiency in PLM systems (e.g., Centric), ERP platforms, and sophisticated Excel-based financial modeling.
  • Outstanding ability to synthesize data into executive-level insights and strategic recommendations.
  • Ability to adjust strategies rapidly in response to evolving market conditions and shifting business requirements.
  • Shown people leadership skills with experience building and scaling high-performing global teams.

Responsibilities

  • Global Category Strategy & Ownership Own the comprehensive worldwide merchandising approach for Hydration, ensuring consistency with brand vision, enterprise financial goals, and regional market opportunities. Own seasonal line architecture and multi-year category roadmaps, driving a profitable, consumer-right assortment across channels and geographies. Define segmentation strategies across wholesale, DTC, marketplace, and e-commerce channels to ensure channel-right assortments and profitable market penetration. Act as the worldwide category expert during pre-line, line reviews, executive forums, and key account presentations.
  • Product Portfolio & Lifecycle Management Define and optimize the global product portfolio through data-driven insights, coordinating SKU efficiency, lifecycle planning, margin performance, and franchise management. Lead SKU rationalization and complexity reduction initiatives to improve efficiency and margin health. Partner with Product and Design to build innovation pipelines, identify whitespace opportunities, and guide new product initiatives rooted in consumer and competitive insights. Ensure principled product lifecycle management from concept through product phase-out.
  • Pricing & Commercial Architecture Own global pricing frameworks and price architecture, ensuring alignment with market positioning, consumer expectations, and financial targets. Partner closely with Planning and Sales to align pricing strategy with margin optimization, channel strategy, and revenue planning. Evaluate competitive landscape, elasticity, and regional pricing dynamics to guide strategic trade-offs.
  • Insights, Market Analysis & Forecasting Coordinate comprehensive market, consumer, and competitive analyses to advise assortment decisions, positioning strategies, and segmentation models. Synthesize category analytics into revenue planning, margin forecasting, and enterprise-level long-range planning inputs. Use sell-in and sell-through performance metrics to modify strategies based on market changes and demand indicators.
  • Go-To-Market Leadership Own the global GTM process related to Hydration, ensuring seasonal preparedness, launch coordination, and clear communication among cross-functional teams. Lead development of merchandising tools and selling assets, including line plans, merchandising guides, price architecture frameworks, and sell-in/sell-through storytelling. Ensure product positioning and communication strategies are cohesive, compelling, and market-relevant across global regions.
  • Cross-Functional & Organizational Leadership Lead and influence a high-performing global merchandising team, encouraging strong people leadership and talent development. Collaborate extensively with Product, Sales, Marketing, Insights, Planning, Finance, Operations and the Regional Teams to ensure agreement from strategy through to delivery. Actively remove blockers, handle high-stakes trade-offs, and serve as the decision-maker in sophisticated category issues. Ensure merchandising plans are delivered with precision and operational efficiency.
  • Long-Range Growth & Innovation Champion the 3–5 year long-range plan for Hydration, identifying expansion vectors across product innovation, regional growth, and channel development. Stay ahead of emerging industry trends, consumer behaviors, sustainability expectations, and driven innovations. Balance breakthrough growth opportunities with focused financial stewardship.

Benefits

  • Stanley 1913 is a total rewards company, which includes rewards beyond base salary.
  • At Stanley 1913, full-time employees are eligible for an annual bonus, based on company and individual results.
  • In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.
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