Senior Director, Finance – Frontline

The Coca-Cola Company • Atlanta, GA

2d • $180,000 - $203,000

About The Position

Role Purpose The Senior Director will serve as the finance and strategic partner of the VP, System Marketing Stewardship & Execution. This role provides high-impact financial leadership across the market execution agenda with bottlers, customers, and the Operating Unit—ensuring the marketing agenda is executed with discipline, aligned investment, and system-wide value creation. The role strengthens decision-making by embedding financial rigor into system alignment, marketing program execution, and the identification of scalable growth opportunities across markets.

Requirements

• Bachelor’s degree in Finance, Economics, Business, or related field; MBA strongly preferred.
• 10+ years of progressive finance experience in large, complex organizations; experience in consumer goods or beverages preferred.
• Demonstrated financial experience supporting marketing, commercial, system, or franchise functions.
• Advanced capabilities in financial modeling, forecasting, investment evaluation, and value analysis.
• Exceptional communication, storytelling, and influencing skills; proven ability to engage senior leaders internally and externally.
• Ability to manage ambiguity and pressure, using fact-based insights to guide executive decision-making.

Nice To Haves

• Franchise leadership experience strongly preferred.
• Significant financial management experience with a track record of shaping decisions and driving alignment across cross-functional and external partners.
• Exposure to marketing investment, brand economics, innovation finance, or commercial execution is beneficial.

Responsibilities

• Lead financial evaluation of market opportunities and gaps relative to system plans, quantifying value creation potential and informing corrective action. Including the C&U investments portfolio.
• Drive financial alignment across Frontline marketing programs, working closely with Retail Sales, Franchise, and Customer organizations.
• Serve as the senior finance voice, ensuring systemwide clarity on investment market priorities and expected business outcomes.
• Co-lead financial input into Operating Unit and market-level portfolio strategy, brand planning, execution calendars, and innovation pathways.
• Evaluate financial feasibility and expected returns for Frontline investments, including C&U.
• Assess and optimize Frontline DME productivity, ensuring marketing dollars deliver measurable system value.
• Ensure that bottler and customer execution of marketing programs is financially sound, risk-mitigated, and value-accretive.
• Shape and scale segmented execution models by embedding financial logic into differentiated approaches across markets and customer groups.
• Elevate complex system economics, execution data, market performance, and marketing effectiveness into actionable financial insights for senior leadership, bottlers, and customers.
• Lead governance of financial processes related to Frontline marketing investments, ensuring consistency and reliability across bottler data.
• Engage and influence OU LT, Retail Sales, and Franchise teams through fact-based financial guidance.
• Serve as a senior financial advisor in high-pressure negotiations, strategic reviews, and execution discussions—operating calmly and analytically.

Benefits

• Agile & Innovative Software Platforms: Each day we are working to improve efficiency and reporting using top tier platforms and technologies.
• Connections: We work cross-functionally across different business groups to make sure that we can put together the clearest numbers & projections for our customers.
• Diverse Customers: We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director