Senior Director, Finance - Alcohol

The Coca-Cola Company•Atlanta, GA

About The Position

Role Purpose The Director of Finance for the Alcohol business provides financial leadership for the Alcohol Ready‑to‑Drink portfolio, guiding category performance, key planning routines, and commercial decision‑making. The role delivers clear financial insights, supports value‑chain and scenario analyses to inform strategic choices, and partners across internal teams and external alcohol partners to enable profitable growth. This leader ensures disciplined financial management, simplifies complexity for stakeholders, and helps drive both near‑term results and long‑term category development. Key Responsibilities Lead financial management of the Alcohol business, overseeing key P&L routines, performance analysis, and delivery of annual profit and margin objectives. Drive financial partnership for the Alcohol portfolio, providing strategic insights and in-year decision support to senior commercial and brand leaders. Support the evolution of the Alcohol business model by developing value-chain analyses, assessing partnership structures, and evaluating contract and route‑to‑market scenarios. Lead the annual Business Plan, Rolling Estimates, Long‑Range Plan inputs, and performance stewardship processes for the Alcohol category. Provide commercial finance leadership for Alcohol RTD brands and innovations, guiding pricing strategies, margin optimization, and investment decisions. Manage value-chain creation and financial execution for the business Innovation pipeline. Partner with external partners' finance counterparts to align on financial inputs, performance, and system results. Present the Alcohol financial performance to senior leaders in the North America Operating Unit and contribute insights for global category updates. Conduct scenario modeling to support strategic choices related to category growth, partnership economics, and new business opportunities. Collaborate with brand, supply chain, commercial teams, and external partners to ensure financial alignment and execution of portfolio priorities. Maintain disciplined FP&A processes, ensuring forecast accuracy, transparent performance tracking, and actionable variance analysis. Translate complex financial insights into clear, compelling recommendations that support alignment and informed decision-making across stakeholders. Impact As Senior Director I, leading Alcohol you will help accelerate business transformation and drive measurable, scalable value. Your partnership will fuel the alcohol business with financial discipline, unlock growth opportunities, and enable smarter, faster decisions across North America. What We Can Do For You Agile & Innovative Software Platforms: Each day we are working to improve efficiency and reporting using top tier platforms and technologies. Connections: We work cross-functionally across different business groups to make sure that we can put together the clearest numbers & projections for our customers. Diverse Customers: We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

Requirements

Bachelor’s degree in Finance, Economics, Business, or a related field; MBA or advanced credentials in analytics, strategy, or digital transformation strongly preferred.
10+ years of progressive financial leadership experience, ideally with exposure to innovation, digital transformation, product development, or technology-driven organizations.
Demonstrated expertise in financial support of innovation portfolios, digital tools, or technology capabilities (AI, automation, data platforms, digital products, etc.).
Deep understanding of valuation techniques for innovation initiatives—including scenario modeling, portfolio management, and experimental performance measurement.
Exceptional analytical and communication skills; proven ability to simplify complex innovation insights into clear recommendations for senior leaders.
Advanced proficiency with financial modeling, BI tools, and modern analytics platforms (e.g., Power BI, digital dashboards, AI-assisted analytics).
Experience partnering with cross-functional teams across technology, product, operations, and strategy.
Agile, forward-thinking problem-solver with the ability to thrive in dynamic, fast-paced environments.
Account Closing
Budgeting
Business Analytics
Cash Flow
Communication
Corporate Finance
Financial Forecasting
Financial Modeling
Financial Performance
Financial Performance Management
General Ledger (GL)
Generally Accepted Accounting Principles (GAAP)
Group Problem Solving
Key Performance Indicators (KPI)
Leadership
Microsoft Office
Preparation of Financial Reports
Profit and Loss (P&L) Management
Strategy Development
Teamwork
Waterfall Model

Nice To Haves

MBA or advanced credentials in analytics, strategy, or digital transformation strongly preferred.

Responsibilities

Lead financial management of the Alcohol business, overseeing key P&L routines, performance analysis, and delivery of annual profit and margin objectives.
Drive financial partnership for the Alcohol portfolio, providing strategic insights and in-year decision support to senior commercial and brand leaders.
Support the evolution of the Alcohol business model by developing value-chain analyses, assessing partnership structures, and evaluating contract and route‑to‑market scenarios.
Lead the annual Business Plan, Rolling Estimates, Long‑Range Plan inputs, and performance stewardship processes for the Alcohol category.
Provide commercial finance leadership for Alcohol RTD brands and innovations, guiding pricing strategies, margin optimization, and investment decisions.
Manage value-chain creation and financial execution for the business Innovation pipeline.
Partner with external partners' finance counterparts to align on financial inputs, performance, and system results.
Present the Alcohol financial performance to senior leaders in the North America Operating Unit and contribute insights for global category updates.
Conduct scenario modeling to support strategic choices related to category growth, partnership economics, and new business opportunities.
Collaborate with brand, supply chain, commercial teams, and external partners to ensure financial alignment and execution of portfolio priorities.
Maintain disciplined FP&A processes, ensuring forecast accuracy, transparent performance tracking, and actionable variance analysis.
Translate complex financial insights into clear, compelling recommendations that support alignment and informed decision-making across stakeholders.