Senior Director, DTP Marketing, HIV Treatment

Gilead Sciences • Foster City, CA

14h

About The Position

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As a Senior Director, Direct-to-Patient (DTP) Marketing Lead, at Gilead you will champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. In this leadership role, you’ll report directly to the Executive Director of Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV. As the DTP Marketing Lead, you’ll: Drive bold, creative campaigns that empower patients and inspire communities. Lead a talented team, fostering a culture of inclusion, collaboration, and excellence. Amplify the patient voice through culturally competent messaging Be at the forefront of healthcare innovation, leveraging cutting-edge insights and multi-channel engagement to make a real impact. If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in patient marketing, Gilead wants to meet you!

Requirements

• Demonstrated high performance in Direct-to-Patient (DTP) marketing, with the ability to set vision and lead diverse stakeholders.
• Strategic and analytical thinking to make accountable decisions and prioritize tradeoffs.
• Deep expertise in pharmaceutical brand implementation, communication planning, and patient activation.
• Proven track record in pharma/biotech and consumer patient/community marketing.
• Strong leadership skills encompassing change management, recruitment, and performance management.
• Excellent interpersonal and communication skills for cross-functional collaboration and influence.
• Strong executive presence, commanding respect through sound business judgment and clear decision-making
• Superior budget management skills, including OPEX forecasting and tracking.
• Experience developing external relationships that foster brand advocacy.
• Prior direct people management experience with proven abilities to lead complex marketing initiatives and inspire teams toward impactful outcomes.
• Bachelor’s degree with at least 14 years of marketing experience, or Master’s degree or PhD with at least 12 years of marketing experience

Nice To Haves

• An MBA with 12+ years of pharma/biotech marketing experience
• Experience in product launch and portfolio management
• Background working with patient and community advocacy groups
• Knowledge of pharmaceutical regulatory requirements impacting marketing materials
• Prior experience with advertising, digital, or communications agencies is advantageous

Responsibilities

• Leading DTP strategy, launch planning, and the annual patient marketing tactical plan.
• Developing targeted patient marketing approaches across personal and non-personal channels such as print, digital, social media, out-of-home advertising, and television.
• Generating and utilizing market research insights to enhance and refine promotional strategies and tactics.
• Creating culturally competent patient materials and collaborating with community partners and cross-functional teams to amplify the patient voice.
• Managing the DTP marketing team with responsibilities including hiring, coaching, performance management, and budget oversight.
• Closely managing integrated promotions and media budget and effectively optimizing execution
• Overseeing agency relationships to leverage expertise and ensure campaign effectiveness.
• Ensuring compliance with all relevant laws, regulations, and policies.

Benefits

• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees