Senior Director / Director of DaaS Audience Sales
About The Position
Proxima is seeking a Senior Director / Director of Audience Sales to lead the inception of a new programmatic offering. This is a "0 to 1" player/coach role where the individual will build the Go-To-Market (GTM) strategy from the ground up, manage quota-carrying revenue targets, and establish the foundation for future team scaling. The role involves acting as a consultative expert on audience strategy for Fortune 500 brands, collaborating with the demand-side ecosystem, and translating industry trends in identity, cookieless targeting, and clean rooms into compelling narratives for sophisticated buyers.
Requirements
- 4+ years of quota-carrying sales experience in digital advertising, specifically in audience data or identity solutions
- Years on the sell-side at a leading data company — Acxiom, Experian, Epsilon, LiveRamp, or similar
- Deep, hands-on fluency with The Trade Desk (DSP workflows, deal IDs), LiveRamp (RampID, Connect), and StackAdapt, among other leading platforms
- An existing book of relationships with brand-side media and data buyers at Fortune 1000 companies
- A builder's mindset — comfort operating without a pre-built playbook and energized by shaping what comes next
Nice To Haves
- Prior experience launching or scaling a new programmatic or data product from zero
- Fluency across the broader DSP landscape (DV360, Amazon DSP, Yahoo DSP)
- Experience working within or alongside data clean room environments (LiveRamp Clean Room, AWS Clean Rooms, Habu/LiveRamp)
- Existing relationships across holding company agency trading desks
Responsibilities
- Own and exceed quota-carrying targets focused on audience data and targeting segments for Fortune 500 companies
- Partner closely with demand-side teams at The Trade Desk, LiveRamp, and StackAdapt to co-sell solutions and drive joint pipeline
- Serve as a consultative expert on audience strategy, helping clients design targeting approaches across DSP platforms
- Track industry trends in identity resolution, cookieless targeting, and data clean rooms — and translate them into client-relevant narratives
- Build the playbook, positioning, and early team structure for Proxima's audience sales motion as we scale
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
