Senior Director/Director, Creative

Cvent•Tysons, VA

11d

About The Position

Cvent is seeking a strategic and hands-on Senior Director/Director, Creative to lead the activation and execution of our global brand and creative marketing efforts. As one of the most recognized technology names in the meetings, events and hospitality space, this role offers an opportunity to bring Cvent's brand to life at enterprise scale and inspire audiences through modern, compelling creative. As Senior Director/Director of Brand & Creative Marketing, you will elevate how Cvent shows up across every touchpoint—ensuring our creative execution reflects both our innovation and the human connection at the heart of every event. This role blends creative leadership with operational rigor, helping translate Cvent's brand strategy into world-class creative that inspires, excites, and drives clear outcomes. As a company innovating across AI, platform expansion, and customer experience, Cvent's brand must communicate both our momentum and our vision for the future. Your mission is to close the gap between what Cvent does and how Cvent is perceived—ensuring our brand is as dynamic, accessible, and human-centered as the technology we build and experiences we power.

Requirements

10+ years of creative, brand, or design leadership—ideally in B2B SaaS, enterprise technology, or fast-paced digital organizations.
Experience developing creative for global brands with large, diverse audiences and multi-channel complexity.
A portfolio showcasing systems-level thinking, storytelling excellence, and digital-first creative execution.
Proven leadership of creative teams and agency partners across disciplines and geographies.
Strong fluency in modern creative tools, digital design systems, and AI-enabled creative workflows.
Exceptional communication, strategic thinking, and forward-looking creative.
Demonstrated ability to build high-functioning teams, guide change with empathy, and operate with operational precision.

Responsibilities

Partner with the VP of Corporate Marketing, internal teams and agency partners to operationalize and activate Cvent's brand strategy, ensuring it is translated effectively across every touchpoint.
Serve as a key steward of the brand, guiding its creative application across channels, products, assets, markets, and internal teams/communications to drive cohesion, clarity, and consistency.
Develop scalable brand systems, templates, and guidelines that enable teams to adopt and apply the new brand with confidence and quality.
Champion storytelling excellence, ensuring brand narratives are expressed consistently across web, campaigns, social, events, product marketing, and executive communications.
Lead the evolution of a social-first creative pillar that drives brand engagement, awareness, relevance, and connection across LinkedIn, Instagram, TikTok, YouTube, and emerging channels.
Partner with web, content, and digital teams to shape a cohesive, modern, and conversion-ready brand experience.
Bring creative rigor to digital storytelling, UX/UI expression, motion, and content experiences across the buyer/customer journey.
Ensure digital and creative strategies are insight-driven and optimized for performance and scale.
Lead, mentor, and inspire a global, multidisciplinary team of designers, motion artists, editors, and agencies.
Establish workflows, governance, and scalable processes that bring clarity, accountability, and efficiency to creative operations.
Empower creators, designers, and editors with systems and tools that enable both agility and creative quality.
Assess existing creative capabilities and chart a path toward a modern, future-ready creative organization.
Integrate AI and emerging creative technologies to enhance output quality, accelerate production, and scale content development.
Advance a culture of continuous improvement, experimentation, and professional growth.
Proactively identify operational gaps and address through scalable, AI-enabled solutions and processes.
Collaborate with leaders across Marketing, Sales, Product, HR, and Customer Success to ensure creative execution supports a unified brand experience.
Present creative recommendations and campaign concepts with confidence, influencing senior stakeholders, ensuring alignment with broader business goals and contributing meaningfully to marketing decisions.
Manage agency relationships, budgets, and resourcing models to optimize creativity, efficiency, and business impact.