Senior Director, Digital
About The Position
Define the strategic vision for eCommerce across all digital touchpoints and translate it into executable roadmaps Lead product strategy, design, development handoff, launch, and ongoing optimization of digital experiences Drive conversion optimization, revenue growth, and operational efficiency through data-driven decision making Establish KPIs and success metrics; continuously optimize based on performance insights Partner with stakeholders across the organization to align priorities and secure resources Present strategic recommendations and business cases to senior leadership Lead and develop a team of product owners and analysts Build a culture of customer focus, analytical rigor, and continuous improvement.
Requirements
- 10+ years managing digital products and eCommerce initiatives from concept through launch
- 5+ years leading teams of 3 or more people
- Proven track record implementing digital experiences and managing complex projects in a leadership role
- Experience in retail or eCommerce environments, preferably specialty retail or technical product categories
- Strong understanding of user experience and design principles
- Deep knowledge of web analytics platforms (GA4/Adobe, Looker, heatmap tools)
- Proficiency with eCommerce platforms (Salesforce Commerce Cloud experience preferred)
- Experience with product management tools (JIRA/Confluence, Figma/Invision)
- Understanding of conversion optimization, A/B testing, merchandising, and audience segmentation
- Experience working in Agile frameworks
- Excellent communication and presentation skills across all organizational levels
- Strong analytical and problem-solving abilities
- Ability to manage multiple priorities and work effectively in an enterprise environment
- Bachelor's degree in marketing, Computer Science, or related field (advanced degree a plus)
Nice To Haves
- Experience in online retail Marine or boating industry knowledge
Responsibilities
- Define the strategic vision for eCommerce across all digital touchpoints
- Translate vision into executable roadmaps
- Lead product strategy, design, development handoff, launch, and ongoing optimization of digital experiences
- Drive conversion optimization, revenue growth, and operational efficiency through data-driven decision making
- Establish KPIs and success metrics
- Continuously optimize based on performance insights
- Partner with stakeholders across the organization to align priorities and secure resources
- Present strategic recommendations and business cases to senior leadership
- Lead and develop a team of product owners and analysts
- Build a culture of customer focus, analytical rigor, and continuous improvement
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
