Senior Director, Digital

TKO Group Holdings, IncStamford, CT
1d

About The Position

The Senior Director of Digital is a key leader within TKO Global Partnerships, responsible for driving the strategy, execution, and evolution of digital-first partnership programs across the Global Partnerships portfolio. This role is a hands-on, execution-focused leader who translates digital vision into scalable, high-impact programs that deliver measurable business results for partners. The Senior Director will lead digital strategy and execution across assigned partners, overseeing social, content, influencer, and emerging platform initiatives while helping build the systems, processes, and team capabilities required to scale digital excellence. This individual has led complex digital workstreams, supported global RFPs, and partnered closely with internal stakeholders to bring bold digital ideas to life. As a senior member of the Digital leadership team, the Senior Director is responsible for ensuring digital programs are thoughtfully designed, operationally sound, and flawlessly executed. They are a trusted partner to internal teams and external stakeholders, known for strong judgment, clear communication, and the ability to elevate work through both strategy and execution. This leader is future-focused but execution-driven—constantly identifying opportunities to strengthen digital offerings, improve workflows, and deliver innovative, business-building digital experiences for TKO partners.

Requirements

  • 10–12+ years of experience in digital and social marketing within an agency and/or brand environment, with a proven track record of delivering social-first and content-driven programs at scale.
  • Deep expertise in social media strategy and execution, with strong knowledge of influencer marketing, paid social, content strategy, and emerging platforms.
  • Demonstrated experience leading and developing teams, including managers and senior individual contributors.
  • Strong communication and presentation skills, with the ability to clearly articulate strategy, influence stakeholders, and build trust with partners.
  • Experience managing multiple workstreams simultaneously, balancing strategic thinking with hands-on execution.
  • Operational excellence, with the ability to translate strategy into executable plans and maintain high standards across teams and partners.

Nice To Haves

  • Experience working in sports, entertainment, media, or culture-driven environments preferred.

Responsibilities

  • Lead digital strategy and execution across assigned Global Partnerships, delivering integrated digital programs that drive audience growth, engagement, and commercial impact.
  • Own day-to-day leadership of digital-first initiatives, including social strategy, channel management, content planning, influencer and creator programs, emerging platforms and marketing solutions for partners.
  • Translate partner objectives into scalable digital solutions that align with brand priorities and business goals.
  • Serve as a senior, day-to-day point of contact for partners, providing proactive guidance, innovative recommendations, and consistent leadership across digital initiatives.
  • Lead and develop high-performing teams, including directors, managers, and specialists, fostering accountability, growth, and collaboration.
  • Support global RFPs and new business efforts by contributing to digital strategy, execution planning, and commercialization models.
  • Collaborate cross-functionally with Business Development, Partnership Marketing, Production, Operations, Data, and other internal teams to ensure digital programs are aligned, executable, and impactful.
  • Oversee high-profile campaigns and live moments, ensuring quality, consistency, and excellence across all digital touchpoints.
  • Help scale digital capabilities by improving processes, workflows, and systems while maintaining best-in-class creative and execution standards.
  • Stay ahead of emerging platforms, creator ecosystems, and digital trends to inform partner strategy and future offerings.
  • Lead by example in modelling enterprise values, positively influencing culture, and holding teams accountable for excellence and results.
  • Data & Analytics – Brings strong data and analytics expertise across digital platforms to drive insight-led decisions.
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