Senior Director Digital & Social Communications

Mars

5h

About The Position

As the Global Digital and Social Media Communications Director, you will lead digital communications that engage and immerse audiences in our Mars purpose to connect and inspire people to help build the world we want tomorrow.
As a Global External Communications team member, you are responsible for the vision, strategy, development, and implementation of digital communications across the Mars brand external digital ecosystem to increase Mars corporate reputation and Associate trust. This includes the Mars website strategy globally and across markets; strategy for digital, social campaigns and content for Mars corporate social media channels; paid media, advertising and paid search strategy.
You lead a team with an Associate, several contractors, a cross-functional global product team for mars.com and multiple agencies. You partner with Mars business units, key reputation markets, Corporate Affairs colleagues, and functional teams (e.g., Sustainability, Inclusion & Diversity, Employer Brand, Marketing) to shape Mars digital storytelling.
Additionally, you are a key team member supporting the over-arching Mars external communications strategy, collaborating with media relations, sustainability communications, crisis and the Mars brand team to deliver against the Mars Global reputation objectives.
As needed, you help equip senior leaders (MLT) with their thought leadership activities on social media, where appropriate, and help protect the organization from crisis/reputation risks across digital channels.

Requirements

• 10+ years of experience in integrated marketing, digital communications, and corporate reputation communications at agencies or a global multi-national organization (preferred)
• Bachelor’s degree in a related discipline (e.g., Communications, Journalism, Digital Marketing, Integrated Marketing Communications, etc.) is preferred
• Global experience in digital communications across multiple markets for corporate and / or consumer facing brands
• Proficiency in corporate and digital communications and a good understanding of latest trends, digital platforms and marketing techniques
• Strong business acumen and experience driving digital and social media campaigns in a fast-paced, global environment
• Proven track record implementing paid social, paid search, and SEM strategies.
• Understanding and experience in delivering integrated communications.
• Experience in crisis and issues management, especially in digital and social media.
• Expertise in establishing strategic measurement frameworks and leveraging insights to optimize and improve future communications.
• Strong critical thinking, writing, editing, and budget management skills.
• Demonstrated organizational agility and delivery in a complex matrixed business.
• Track record of transforming media and digital capabilities.
• Experience working with senior leaders to drive transformational communications.
• History of managing and motivating teams, including agency partners.
• Positive team player attitude with motivation skills.

Responsibilities

• Lead and develop digital ecosystem, channel, content and audience strategy for Mars corporate global channels (web + social + paid + search + audience strategy). Ensures the digital and social communications strategy and narrative that supports the Mars global reputation and trust-building strategies.
• Lead a Corporate Affairs digital and social media team responsible for developing and executing digital, social media and paid storytelling activities to build and protect Mars corporate reputation. Team includes direct reports, contractors, a cross-functional team within Digital Technologies and multiple agencies.
• Define and implement a mars.com digital product vision that aligns with business objectives. Includes the strategy and implementation for 34+ country websites.
• Create collaborative partnerships across the business. Partner closely with Corporate Affairs colleagues in business units, markets and functional teams (e.g., global sustainability, global employer branding, global DE&I) to develop digital storytelling strategies that help further the Mars brand narrative.
• Lead digital content and paid strategy for global reputation-building integrated campaigns that include integration with earned media and internal communications teams.
• A key external team member supporting managing crisis and issues from a digital perspective, including potential geopolitical issues. May require monitoring, tracking and impact assessments on digital channels where applicable and providing recommendations on appropriate response/narrative and approach.
• Lead the Mars global consumer care agency to track and monitor consumer contacts on Mars Global social media, reporting and the approach to engage/not engage.
• Manage and measure work. Lead the Mars global digital communication measurement strategy, including research that will inform digital communications (e.g., brand lift studies and audience segmentation). Track and glean insights to help shape our overall External Communications reputation-building work.

Benefits

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Director