Senior Digital Communications Lead

Columbia Sportswear Company • Portland, OR

1d • Hybrid

About The Position

The Senior Digital Communications Specialist is a key internal communications leader responsible for delivering dynamic, digital‑first content that keeps employees informed, connected, and engaged. This role requires deep knowledge of digital platforms, modern communication tools, analytics, and emerging channels to effectively reach a global, multifaceted workforce.

Requirements

• A bachelor’s degree
• 5–8 years of experience in digital communications, digital content production, or internal communications with a strong technology orientation.
• Demonstrated expertise with digital tools, content management systems, analytics dashboards, and multimedia editing applications.
• Experience creating cross‑channel digital campaigns with a data‑driven approach to evaluating performance and continuously improving content.
• Strong initiative and the ability to translate insights, trends, and platform metrics into actionable recommendations.
• Cross‑cultural awareness and experience supporting global audiences across varied digital landscapes.
• Creative problem‑solving abilities with a strong grasp of user‑centered content design and modern storytelling formats.
• Advanced skill with tools such as PowerPoint, Miro, and Axios HQ; plus proficiency in video editing, lightweight design, and digital publishing workflows.
• The ability to communicate clearly with VPs, Directors, Product Managers, technology teams, and global business partners—adapting content and formats to suit each audience.
• A high tolerance for ambiguity and the ability to manage multiple digital projects, priorities, and deadlines simultaneously.

Responsibilities

• Develop, curate, and publish digital content across internal channels—including intranet, email platforms, video, interactive media, and social‑style employee engagement tools.
• Lead digitally driven communication campaigns that fuel employee engagement, improve access to information, and strengthen connectivity across global teams.
• Translate complex initiatives into compelling digital stories that reflect organizational priorities and enhance the employee experience.
• Leverage a range of digital media formats—video, short‑form content, audio, infographics, interactive modules—to meet employees where they are and drive measurable engagement.
• Identify and apply digital communication best practices, including channel strategy, UX/IA considerations, analytics, personalization, and content lifecycle management.
• Partner cross‑functionally with other departments to ensure alignment and digital adoption across the enterprise.

Benefits

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level