Senior Director, Data Science

Omnicom Media Group US H&S•New York, NY

16d•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Senior Director, Data Science The Data Science team is pivotal in the delivery of modern agency services. We are tightly integrated with marketing science teams to deliver on and exceed our clients’ business goals.

Requirements

Hands-on programming language skills (SQL, Python, R, etc)
Advanced experience with machine learning techniques, causal models, etc. to support the analysis of information
Expert-level presentation and communication skills
Experience working with non-technical teams
Clear understanding of digital clean rooms, and their related concepts and strategy
Certifications in any of the following: Meta (Blueprint), SQL, Python, R (online)
Expert-level domain knowledge of business/industry
A university degree in mathematics, computer science, statistics or related field, and 11+ years of experience in informatics work in academia, advertising, management consulting, marketing or digital consulting

Nice To Haves

Knowledge of agency-side execution process is desirable, but not required

Responsibilities

Partner with Planning & Investment teams to provide strategic Data Science expertise within the account.
Ideate solutions to develop advanced ML models to cluster and segment audiences, scale and deploy custom audiences across various platforms/ publishers
Design strategic analytical roadmaps to institutionalize data driven outcomes
Excellent project management skills with an ability to set goals for the team and ensure a strong sense of urgency without compromising executional excellence
Contribute to building the data science practice by providing technical oversight to other DS team members across the agency
Identify opportunities to drive process efficiencies and analytical consumption within the account
Provide ad-hoc support to the clients to solve broad strategic marketing problems
Build and present decks that provide a compelling narrative to decode complex analytical results to technical and non-technical audiences
Lead the development of the DS practice knowledge repository
Manage direct reports by effectively delegating tasks and helping to support their career progression