Senior Director, Data Science & Analytics

Zeta Global

3d•$190,000 - $225,000

About The Position

Zeta Global is seeking a strategic, client-facing Senior Director to join our ZX Data Science & Analytics team. This role is ideal for a leader who excels at transforming complex data into compelling narratives that influence decisions and drive business outcomes. You will serve as a trusted analytics partner to clients, using storytelling to make insights actionable and impactful. You should have a strong foundation in marketing measurement, advanced analytics, and optimization strategies, combined with the ability to craft stories that connect data to business priorities. This position reports to the VP of Data Science & Analytics.

Requirements

Proven ability to communicate complex analytics through compelling stories that influence senior stakeholders.
Strong client-facing experience with exceptional presentation and communication skills.
Bachelor’s degree required; Master’s preferred in Business Analytics, Data Science, Economics, or related fields.
5+ years in analytics leadership roles, ideally with team management experience.
Expertise in marketing measurement, optimization, and consumer behavior analysis.
Familiarity with Python, SQL, Tableau, and experience with ML/AI models.
Ability to design impactful visualizations and presentations that highlight the business value of analytics.
Strong relationship-building skills across diverse teams.

Nice To Haves

Experience in Retail, Financial Services, Telecom, or Travel verticals is a plus.

Responsibilities

Lead with Storytelling: Translate advanced analytics into clear, persuasive narratives that resonate with business audiences and inspire action.
Shape Client Strategy: Develop and execute analytics strategies that align with client goals, using insights to guide acquisition, retention, and lifetime value initiatives.
Drive Measurement Excellence: Champion best-in-class methodologies, such as Test/Holdout-based incrementality measurement, and articulate their value over traditional approaches.
Influence Through Visualization: Create dashboards, reports, and presentations that not only inform but tell a story—connecting insights to outcomes.
Team Leadership: Manage and mentor a team of US-based analysts, including hiring decisions, coaching and development, onboarding, recognition, performance management and team productivity.
Scale Impact: Partner with offshore teams to automate and standardize repeatable analyses for efficiency and scalability.
Collaborate Cross-Functionally: Work closely with Sales, Account Management, and Operations to embed storytelling into client deliverables and internal frameworks.
Innovate with AI: Support the development and deployment of predictive and adaptive ML models, ensuring insights are communicated in a way that drives adoption and impact.