Senior Director, Consumer Strategy

Visa•San Francisco, CA

3d•Hybrid

About The Position

The Senior Director of Consumer Strategy will work across the Global and NA Marketing and Product teams to outline key consumer marketing strategies that will support business outcomes against Brand measures such as Preference as well as Product Usage measures tied to key payment activity across Visa’s vast network of products and services. This role will report directly to the Vice President of Consumer Marketing for North America.

Requirements

12 or more years of work experience with a Bachelor’s Degree, or 10+ years with an Advanced Degree, or 8+ years with a PhD.
Strong leadership and collaboration skills, adept at influencing senior stakeholders and driving alignment across complex organizations.
Demonstrated ability to work effectively and influence in a highly matrixed organization
Strong relationship-building experience, along with the ability to collaborate and work across regions and various business units to execute on a strategy and drive action.
Strong problem-solving, communication, and stakeholder management skills.
Ability to think strategically and execute methodically
Strong analytical skills and feel comfortable translating data into actionable marketing strategy
Experience working with research, analytics, and/or insights teams to inform strategy
Self-starter and strong problem solver with ability to think ahead, engage proactively and take initiative
Extremely organized with quick follow through and a bias towards action.
Strong written and in-person communication skills

Nice To Haves

15+ years with a Bachelor’s, 12+ years with an Advanced Degree, or 9+ years with a PhD.
Background in marketing in financial services, tech, fintech, or payments sector
Experience managing and developing high-performing teams while fostering a culture of innovation, inclusivity, and continuous improvement.

Responsibilities

Develop key consumer marketing strategies that support Visa’s business goal to be the best way to pay and be paid – working cross-functionally with B2B Marketing, Marketing Services, Product, and Global Marketing Teams.
Serve as the strategic anchor for consumer‑centric growth by grounding marketing initiatives in deep consumer insights, cultural trends, and behavioral data, and translating them into clear priorities and actionable plans.
Partner with research and analytics teams to uncover deeper consumer understanding, segment opportunities, and emerging behaviors that inform marketing decisions as well as product pipeline development.
Drive cross‑functional alignment to ensure consumer strategy is embedded across campaigns, media, creative, and product marketing.
Shape Visa’s consumer‑facing story by articulating the “why” behind campaigns and reinforcing leadership in security, trust, and innovation while driving relevance with next‑gen consumers and other priority cohorts.
Connect long‑term vision with near‑term activation, ensuring strategies translate effectively into go‑to‑market execution opportunities.
Collaborate with integrated marketing, media and digital innovation, and product teams to bring strategies to life through campaigns and activations that resonate across channels and audiences.
Build strategic vision to drive Brand Visibility for Visa despite an evolving and rapidly changing payments landscape, this includes evolution of and governance models behind our brand standards and how they are implemented across internal and external partners.
In partnership with Insights & Analytics leads, establish KPIs and measurement frameworks to track the impact of consumer strategy on brand health, engagement, and business outcomes.
Lead and manage a team, providing direction, coaching, performance management, and professional development to ensure strong delivery against the consumer strategy.
Foster a collaborative, high‑performing team environment, ensuring the group is aligned to strategic priorities and equipped to deliver against Visa’s consumer‑centric growth goals.