Consumer Data Strategy Senior Manager

Kimberly-Clark • Atlanta, GA

23h • Hybrid

About The Position

Consumer Data Strategy Senior Manager Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Consumer Data Strategy Senior Manager will be responsible for implementing and creating the Consumer Data Platform (CDP) and the data strategy for all Kimberly-Clark North America (KCNA) covering B2B, B2C and D2C areas. This data will be used across various digital products, retailer channels, and other priority owned and paid channels. This means you will work closely with Kimberly-Clark brand teams and internal technology teams to refine, optimize, and scale data strategies that drive ongoing business outcomes and personalize consumer experiences. This role reports to the Associate Director – Digital Insights & Innovation and is a part of the North America Digital Consumer Experience organization. This role can sit in Chicago, IL or Roswell, GA and follows a two-day per week in-office hybrid cadence. In this role you will:

Requirements

• Bachelor’s degree or equivalent experience in consumer data platform implementations
• 7+ years of experience in consumer data platforms, data strategy, digital marketing, or analytics, ideally within CPG, retail, or consumer-focused industries
• Strong business acumen with ability to connect customer insights to business outcomes
• Proven experience implementing and managing consumer data platforms or similar enterprise data solutions
• Demonstrated ability to translate business needs into scalable data strategies that drive personalization and media performance
• Experience working cross-functionally with brand, technology, media, and analytics teams to align data initiatives with business goals
• Familiarity with cloud-based data environments and customer data platforms
• Strong understanding of data governance, privacy regulations, and ethical data use
• Excellent communication and stakeholder management skills, with a track record of influencing decision-makers

Responsibilities

• Lead implementation of new consumer data platform in collaboration with cross-functional stakeholders – technology teams, media teams, brand teams, insights & analytics teams, etc.
• Own the strategy, roadmap, and activation of business use cases in close partnership with the technology teams
• Lead day-to-day partnership with CDP partner during implementation and early adoption phase
• Collaborate with technology teams and product teams to build scalable solutions with actionable KPIs
• Drive adoption and measurable value from CDP investment
• Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency)
• Partner with media teams to identify and map segments and design omnichannel experience leveraging CDP data
• Partner with cross-functional teams to identify and prioritize data use cases that enhance consumer engagement, ROI, and media efficiency
• Build and maintain an ongoing backlog and roadmap in collaboration with technology teams to ensure modernization, efficiencies and continued adoption of the platform
• Develop and implement a comprehensive consumer data strategy for all KCNA brands in alignment with the consumer data platform rollout
• Integrate consumer data across digital products, retailer channels, and owned/paid platforms to enable seamless, data-driven experiences
• Define and maintain data governance standards to ensure quality, consistency, and compliance across all touchpoints
• Translate business objectives into actionable data strategies that drive measurable outcomes
• Monitor and optimize data flows and usage across platforms to ensure scalability and performance
• Stay current on industry trends, tools, and technologies to continuously evolve KCNA’s consumer data capabilities
• Ensure responsible practices, including governance, ethics, and compliance
• Ensure data privacy and security where applicable

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level