Senior Director, Commercial Growth & Digital Transformation

Fortive•Everett, WA

About The Position

Fortive’s Business System Office (FBSO) is a global Center of Excellence focused on driving commercial growth across Fortive’s operating companies (OpCos). Our mission is to equip commercial teams with the programs, processes, and insights needed to accelerate revenue, expand markets, modernize selling motions, and strengthen customer engagement. We are seeking a Senior Director, Commercial Growth & Digital Transformation—a strategic, enterprise-minded leader who brings strong commercial acumen, experience in sales operations, and a proven track record of enabling scalable growth. This role will champion modern go-to-market strategies, fuel digital transformation, and guide OpCos in building high-performing commercial systems, processes, and teams. While familiarity with AI, CRM, and analytics platforms is important, this role emphasizes commercial impact over technical depth, focusing on revenue performance, operational excellence, market expansion, and adoption of modern digital capabilities. You will partner closely with sales, sales operations, RevOps, marketing, and customer success leaders across Fortive to shape growth strategies, deploy best-in-class commercial processes, and ensure that OpCos maximize the value of digital tools—including CRM, data insights, and emerging AI-enabled capabilities.

Requirements

Bachelor’s degree in Business, Marketing, Analytics, or related field.
10+ years of progressive commercial leadership experience in sales operations, commercial excellence, go-to-market strategy, or related roles.
5+ years leading high-performing teams, including global or distributed teams.
Demonstrated experience improving sales productivity, pipeline performance, or commercial outcomes.
Hands-on experience with CRM and digital sales/marketing plus AI tools, with a strong understanding of how they support commercial workflows.
Proven ability to engage senior executives and influence cross-functional stakeholders.
Experience with operational rigor, continuous improvement, and data-driven decision-making.

Nice To Haves

Experience leading or supporting digital transformation initiatives across sales or marketing functions.
Background in B2B industrial technology, enterprise software, or complex commercial environments.
Experience with RevOps, pricing management, or customer lifecycle optimization.
Familiarity with AI-enabled commercial tools (e.g., lead prioritization, forecasting, engagement insights) is a plus, though not required.
Experience supporting new market entry and building commercial infrastructure from the ground up.
Exposure to the Fortive Business System (FBS) or similar lean methodologies.

Responsibilities

Serve as a strategic partner to OpCo commercial leaders, helping them design and execute growth strategies across sales, marketing, pricing, and customer success.
Lead the modernization of commercial processes—including pipeline management, forecasting, territory planning, account prioritization, and sales motion optimization.
Drive adoption of CRM, digital tools, and data-driven practices that strengthen accountability, improve productivity, and accelerate revenue outcomes.
Collaborate with sales operations and RevOps teams to identify bottlenecks and opportunities, translate business needs into structured initiatives, and drive measurable commercial improvements.
Guide OpCos entering new markets by installing scalable commercial infrastructure, operating rhythms, and digital systems that support predictable growth.
Shape and deploy Fortive-wide commercial playbooks, growth frameworks, and best practices.
Champion digital transformation across OpCos, ensuring that teams fully leverage modern CRM, analytics, and AI-enabled insights to drive customer engagement and sales performance.
Partner with senior executives—including CROs, CSOs, CPOs, CMOs, and OpCo Presidents—to communicate commercial strategies, growth opportunities, and business outcomes.
Drive change management to ensure commercial organizations embrace new processes, behaviors, and digital capabilities.
Lead, coach, and develop a global team supporting commercial excellence, digital transformation, and sales operations initiatives.
Partner with OpCo leadership to translate sales, marketing, pricing, and customer experience needs into structured commercial growth programs.
Oversee CRM, sales operations, and digital platform governance to ensure consistent, high-impact use across OpCos.
Design and implement scalable commercial processes—including lead management, funnel conversion, sales forecasting, and customer lifecycle optimization.
Define KPIs and track business impact, including conversion rates, pipeline health, sales productivity, pricing outcomes, and marketing ROI.
Accelerate adoption of digital and data-driven practices across OpCos, ensuring commercial teams use insights to drive daily decision-making.
Stay current on emerging commercial technologies, sales operations best practices, and modern digital go-to-market models.