Senior Director, Brand Marketing

Convene•New York, NY

18d

About The Position

This is a new, strategic role, joining the newly formed Convene Hospitality Group at a key moment of brand growth. The role will focus on centrally driving the brand strategy, commercial marketing approach and key brand activations for a growing portfolio of brands, including Convene and etc.venues, as well as stunning one-of-a-kind event spaces and special projects. The Senior Director of Brand Marketing will report directly to our SVP of Brand Marketing.

Requirements

Extensive, progressive brand marketing experience, ideally in the hospitality industry.
Someone with a passion and knowledge of culture, design, meetings/events and the hospitality industry who has their finger on the pulse and connections to create compelling new brands.
An experienced brand marketer who will serve as brand guardian, creative campaigner thinker, and proactive brand builder.
An executive presence who can capably interact with senior leaders, speak to budgets, communicate with multiple stakeholders, galvanize small teams and execute a vision.
Versed in best practices and key technologies/software related to website, digital marketing, social media, and public relations.
Bachelor’s Degree or Equivalent
10 years related experience; hospitality brand building experience preferred
Exceptional team leadership skills; ability to motivate and inspire teammates to achieve or exceed goals
Moderate travel, as needed.

Responsibilities

Create, lead and execute a brand marketing vision, strategies and commercial campaigns to drive innovative thinking, brand awareness and business objectives, including development of brand architecture, brand differentiation, and integrated brand marketing plans in conjunction with agencies and other cross-functional partners.
Support SVP, Brand Marketing in defining and delivering client experience touchpoints and extensive brand toolkits, including brand overviews and approaches to social media, tone of voice, art direction, music, etc.
Develop and build consensus for insight-driven cultural partnerships and brand activations, ensuring that we activate ideas to maximize impact all across owned, earned and paid channels, including PR, digital, content + events.
Oversee and set priorities for Regional Marketing Managers to execute guest experience touchpoints and seasonal plans, ensuring they are delivering on brand objectives, pushing creative thinking and delivering best practices across multiple locations. Manage creative agency; support direct report in managing digital marketing + website development agencies.
Support pre-opening plans for new spaces, including conducting RFPs for local agencies and onboarding/supporting regional marketing managers.
Develop partnerships that amplify brand positioning while driving awareness with new target markets.
Streamline and manage systems for team to report KPIs monthly, quarterly and annually for all stakeholders in conjunction with marketing managers.
Manage brand budgets, including detailed tracking and monthly finance meetings to ensure fiscal accountability.

Benefits

Excellent health coverage for you and your family starting day one
24/7 virtual care through Centivo Care
Employee Assistance Program: emotional well-being and support for everyday life
Fertility & family planning through Kindbody
Generous paid time off plus time off for your birthday
A Holiday closure each year to allow all employees to unplug and recharge
Paid time off for new parents: maternity, paternity, adoption
401K plan with company matching
Financial support for education: for attending conferences, taking courses, or gaining certifications
Continuous professional and personal development support
Employee recognition and reward programs to mark achievements and milestones
Opportunities to volunteer, donate, and participate in community give-back initiatives
The opportunity to have a significant impact on your team and the business in the work that you do