Senior Director, B2B Content and Communications

Spring Health

3d•$199,090 - $248,860•Hybrid

About The Position

Spring Health is seeking a results-driven Senior Director, B2B Content and Communications to lead the strategy and execution of B2B content and corporate communications that strengthen our position, build credibility, and accelerate pipeline. You will oversee a focused team across content and organic social and direct our PR agency to ensure we show up with a consistent, differentiated narrative in the market. You will partner closely with executives, Product Marketing, Sales, and Customer Success to turn our strategy, product value, and customer outcomes into compelling, high-performing storytelling. Success is measured by influence where it matters: target buyers, active pipeline, and industry leadership. This is a full time position on our team reporting to the VP, B2B Growth Marketing. Occasional travel may be required for team or company events. There is a strong preference for this position to be based in NYC and operate under a hybrid model, with three days per week in our HQ at 60 Madison Ave office.

Requirements

12+ years in B2B marketing with deep experience in content and/or communications
Leadership roles in enterprise SaaS or tech enabled service environments
Proven success driving commercial outcomes, not just awareness
Executive communications experience with C-level partners
Strong familiarity with demand programs, digital channels, and sales motions
Exceptional writing and editorial judgment for technical and business audiences
Ability to influence senior leaders and balance competing priorities
Skilled in SEO strategy, analytics, and digital content performance
Strong program management and operational discipline
Experience implementing modern content operations and/or AI content tooling
Builder with a high bar for clarity and accuracy
Pragmatic, decisive, and comfortable in fast-moving environments
Prioritizes high-impact work and eliminates noise

Nice To Haves

Experience in healthcare, HR tech, benefits, or mental health
In-house PR or corporate communications roles
Global communications exposure
Working knowledge of HubSpot, Sprout Social or other similar analytics platforms

Responsibilities

Own the content strategy that supports GTM priorities and pipeline creation
Set and guard the tone and voice for all B2B external content, ensuring clarity, credibility, and consistency
Translate positioning and segment messaging into campaigns, narratives, and assets that fuel demand and conversion
Manage editorial operations including prioritization, intake, resourcing, and content calendar
Partner with Digital and Marketing Programs to drive SEO-led content performance, rankings, and conversion paths
Lead multi-format content creation tailored to buyer personas and optimized for digital performance across paid, organic, and ABM channels
Build systems to continuously source story ideas and data from product, execs, customers, and the field
Apply modern content ops and AI workflows to scale production while improving quality
Define corporate comms priorities with the CXO to reinforce our leadership narrative
Direct PR agency execution to improve share of voice and media relevance in target outlets
Strengthen executive visibility with high-quality speaking opportunities, earned commentary, and social amplification
Prepare and coach spokespeople. Maintain message discipline across media and major moments
Support alignment and responsiveness during product launches, news cycles, and reputation-sensitive situations
Manage end-to-end awards submissions, including opportunity selection, narrative development, data collection, approvals, and submission execution across relevant industry and business awards programs
Position flagship events and launches as major storytelling and content engines
Shape keynote narratives and ensure consistent messaging across all speakers and activations
Drive post-event communications and follow-through that support pipeline acceleration
Partner cross-functionally so events become repeatable sources of high-performing content
Lead and coach a small team of high performing marketers
Manage vendors and PR agency partners for speed, capacity, and ROI
Improve stakeholder experience through predictable delivery and clear trade-offs
Set KPIs tied to pipeline influence, share of voice, digital performance, and executive visibility
Monitor and optimize performance based on what moves deals and reputation
Deprioritize low-impact activities and reinvest in what drives business value
Lead experimentation to fine tune messaging efficacy and drive conversion velocity

Benefits

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.