Senior Direct Mail Copywriter

WPP PLC•New York, NY

38d•$100,000 - $120,000

About The Position

We are seeking a highly skilled and results-driven Senior Direct Mail Copywriter to join our embedded agency team, supporting a new client in the media and entertainment space. As a key contributor to our future-facing content and production studio, you will specialize in crafting compelling, high-converting direct response copy across a diverse range of channels, with a particular emphasis on direct mail. Your expertise will extend to email marketing, landing pages, digital advertisements, and SMS messages, all designed to engage discerning target audiences and drive measurable action. You will be instrumental in originating creative concepts, articulating clear value propositions, and optimizing copy through A/B testing to maximize conversion rates and campaign effectiveness.

Requirements

Proven experience in direct response copywriting, with a strong portfolio demonstrating successful direct mail campaigns.
Deep expertise in crafting high-converting copy for a variety of direct marketing channels, including direct mail, email marketing, landing pages, digital advertisements (social, search, display), and SMS.
Demonstrated ability to develop persuasive, benefit-driven messaging that resonates with specific audience segments and drives measurable action.
Experience with A/B testing methodologies and a data-driven approach to copy optimization, including analyzing performance metrics (e.g., open rates, click-through rates, conversion rates).
Strong understanding of customer journeys, value proposition development, and strategic messaging alignment.
Exceptional attention to detail and a commitment to craft and quality in all written materials.
Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines.
Excellent communication and collaboration skills, capable of working effectively with cross-functional teams (strategy, design, analytics, product).
Ability to maintain a consistent brand voice and tone while adapting messaging for different direct response channels and audience segments.

Responsibilities

Develop High-Converting Copy: Write persuasive, benefit-driven copy for a wide range of direct marketing materials, including: Email marketing campaigns across whole product lifecycle Landing pages and sales pages designed for conversion Direct mail Digital advertisements (social media ads, search ads, display ads) SMS messages and push notifications
Be The Subject Matter Expert on DM Copywriting For Team & Clients: Develop, generate buy-in, and advocate for consistent application of DM copywriting best practices within the wider team and with clients.
Audience-Centric Messaging: Work with strategy team to tailor copy and campaigns to specific audience cohorts, prioritising personalized messaging that drives conversion.
A/B Testing & Optimization: Collaborate with marketing analysts and designers to develop and execute A/B tests on copy variations, analyze results, and continuously optimize for improved performance (e.g., open rates, click-through rates, conversion rates).
Strategic Collaboration: Work closely with marketing managers, product teams, sales, and design to understand campaign objectives, product features, and customer journeys, ensuring copy aligns with overall strategy and brand voice.
Value Proposition Development: Articulate clear, compelling, and unique value propositions for products and services, ensuring they resonate with individual customer needs.
Data-Driven Insights: Monitor and analyze copy performance metrics, drawing insights to inform future writing strategies and improve campaign effectiveness.
Brand Voice & Consistency: Maintain a consistent brand voice and tone while adapting messaging for different channels and audience segments, always with a direct response focus.

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