Senior Digital Marketing Coordinator

STO Building Group Careers•Sandy, UT

4d•Onsite

About The Position

This role executes Layton's social media strategy and digital presence while recommending optimizations based on performance data and platform trends. You'll manage day-to-day content operations, develop and run paid campaigns, and translate what's working (and what's not) into clear recommendations for the marketing team. You'll take great content from across the organization and turn it into digital experiences that grow our audience and support business development. You're also paying attention to how AI is reshaping search and content discovery—and you're thinking about what that means for us.

Requirements

3-5 years of professional experience in digital marketing, social media management, or related field
B2B marketing experience preferred
Experience managing editorial/content calendars for multi-channel marketing (Monday.com, Asana, or similar)
Track record managing corporate social media accounts with demonstrated audience growth and engagement
Strong understanding of social media algorithms, best practices, and platform-specific optimization
Familiarity with how AI-powered search (Google AI Overviews, ChatGPT, Perplexity, etc.) is changing content discovery and SEO strategy
Proficiency with social media management tools (Sprout Social or similar)
Experience with Google Analytics (GA4), SEO principles, and website content management
Experience developing and managing paid social advertising campaigns
Excellent writing skills with ability to craft engaging content for different platforms and audiences
Strong organizational skills with ability to manage multiple campaigns simultaneously
Data-driven mindset with ability to analyze metrics and translate insights into recommendations
Experience coordinating with creative teams and providing clear design briefs
Self-starter who takes initiative while keeping leadership informed
Bachelor's degree in Marketing, Communications, Digital Media, or related field

Nice To Haves

Construction, architecture, engineering, or technical industry experience
Agency or in-house marketing experience
Familiarity with creative workflow tools (Lytho or similar)
Understanding of AI search optimization and how to structure content for visibility in AI-generated answers
Experience with Bitly, Dealerfront, or similar tracking/analytics tools
Basic graphic design skills or familiarity with Canva/Adobe Creative Suite
Video editing or content creation experience
Understanding of LinkedIn for business development and thought leadership

Responsibilities

Execute social media strategy across LinkedIn, Instagram, Facebook, X, and TikTok
Identify content series opportunities and recommend campaign ideas that build engagement and showcase Layton's expertise
Maintain master content calendar on Monday.com, coordinating across Communications, Engagement, Video, and Internal Communications teams
Manage corporate social media accounts with daily posting, optimizing for high-traffic times to maximize organic reach
Coordinate and write engaging captions and adapt content from Communications, Engagement, and Video teams for platform-specific audiences
Ensure all social content is error-free before posting and manage approval workflow
Send captions and content to stakeholders for approval and manage feedback process
Work with Creative Services to request social graphics, providing clear briefs that incorporate best practices and algorithm requirements
Review social graphics to ensure they meet platform specifications and best practices
Monitor and respond to comments, messages, and community engagement
Stay current on platform updates, algorithm changes, and trends; recommend strategy adjustments accordingly
Collaborate with Engagement and Pursuit teams to promote events, awards, and business unit achievements
Partner with Video team to optimize video content for each platform
Develop and manage paid social campaigns across LinkedIn, Instagram, and Facebook that fall within monthly budget
Research paid advertising options and present recommendations to Marketing Director for approval
Partner with HR to create paid recruiting campaigns targeting talent in remote or hard-to-staff locations
Develop regional awareness campaigns with business development teams to increase Layton's visibility in key markets
A/B test ad creative, copy, targeting, and placements to maximize ROI and build institutional knowledge
Monitor campaign performance and adjust tactics based on data insights
Manage ad budget allocation across platforms and campaigns
Coordinate with Creative Services for paid ad creative development
Report on paid campaign performance with recommendations for optimization
Manage website content updates including project pages, news, blog posts, and landing pages
Optimize website content for search engines, AI search, and user experience; recommend improvements
Participate in bi-monthly maintenance calls with Layton parent company and web developer
Coordinate with Communications to publish press releases, articles, and case studies
Monitor website performance, traffic patterns, and user behavior
Ensure website reflects current brand standards and messaging
Track and analyze digital marketing performance using Sprout Social, Google Analytics 4, Dealerfront, Bitly and similar tools
Produce monthly reports showing social media growth, engagement, website traffic, paid campaign performance, and content insights
Compile data for quarterly reports demonstrating digital marketing ROI and strategic impact
Use data insights to recommend optimizations to content strategy, posting times, platform focus, and campaign tactics
Monitor competitor digital presence and flag opportunities for differentiation
Share performance insights with the broader Marketing department
Partner with Communications to adapt long-form content for social media and digital channels
Coordinate with Engagement to promote events, awards, and business unit achievements
Collaborate with Creative Services on social graphics, ensuring early alignment on best practices
Interface with Pursuit team to support business development digital needs
Partner with HR on paid recruiting campaigns and talent attraction social content
Support Internal Communications with social content that can be adapted for recruiting