Senior Digital Marketing Associate

Johnson & Johnson Innovative Medicine•Danvers, MA

1d•$94,000 - $151,800•Remote

About The Position

As the Digital Marketing Manager, you will be instrumental in helping to craft and execute impactful commercial marketing strategies for J&J Heart Recovery’s therapies and products throughout the U.S. You will help drive strategy for a team that works collaboratively with product marketing, professional education, sales training, reimbursement and conference leads to ensure that the brand is compellingly delivered to our customers in a consistent yet strategic manner through all of our channels. Your work will propel patient access to J&J Heart Recovery’s lifesaving solutions across multiple therapeutic areas and HCP stakeholders. The position will report into the Senior Manager, MARCOM and will work closely with the broader marketing team, digital solutions group, sales team, and corporate communications in addition to other cross functional areas.

Requirements

Bachelor degree required, MBA preferred with at least 3-5 years of experience in cardiovascular med tech marketing or agency experience
Proven track record in creative, campaign or brand roles within agency/med tech organizations.
Expertise in developing and implementing product-specific campaigns in an omni-channel approach.
Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)
Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.
Embody J&J Heart Recovery’s “Patients First” culture, demonstrating a positive attitude, open communication, and team first mentality.
Commitment to achieving goals and driving results.
Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.
Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.
Domestic travel up to >30%.

Nice To Haves

Experience in Abode Creative Suite a plus

Responsibilities

Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communication
Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis
Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution
Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective
Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation

Benefits

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits