Senior Digital Experience Strategist

MFS Investment Management • Boston, MA

2d • Hybrid

About The Position

The Senior Digital Experience Strategist is responsible for building global mfs.com user experiences, implementing user journey strategies, and supporting the broader digital engagement and execution needs of distribution. Responsible for planning and managing a wide range of digital experiences primarily for proactive strategic optimization, but also for tactical and routine business use cases to ensure that we deliver industry-leading experiences that accelerate brand trust and investment consideration. The role will collaborate with a wide variety of teams including digital technology, digital analytics, digital media, channel marketing, creative, design, technology, legal and other internal / external constituents as needed to ensure strategy and execution aligns with needs.

Requirements

• Bachelor’s degree in digital marketing or related field (Master’s degree preferred).
• 8-12+ years of relevant digital marketing and technology experience, including paid, owned and earned web site experience, integrated digital journey development, and website best practices deployment and execution.
• Solid hands-on experience optimizing and building website experiences, ideally with Adobe platforms (e.g. AEM, Target, etc.) across multiple device types (desktop, mobile, etc.).
• Hands-on site website optimization experiences leveraging personalization tools, preferably Adobe Target.
• Strong understanding and application of UX/UI principles and strategies, user-centric design and testing, and mapping content and experiences against target persona / journey led experiences.
• Excellent working knowledge of CMS and web content management tools (e.g. HTML, CSS).
• Familiarity with SEO monitoring tools like Google Console and Conductor (or similar platform) to inform content rotation and development recommendations.
• Exceptional project management and organizational skills with the ability to proactively manage / lead multiple high visibility projects and key run-the-business initiatives simultaneously.
• Understanding of Adobe platforms (i.e. AEM, Target, Analytics, Launch, AEP, CJA, Campaign) and capabilities.
• Analytical and measurement skills, identifying trends, and proactive initiative-taking using data and insights.
• Strong executive communication and influencing skills with a demonstrated ability to build relationships with cross-enterprise stakeholders at all levels, with keen focus on driving business impact.
• Prior experience working in a collaborative and team-based environment including distribution, marketing, product, creative, compliance / legal and IT.

Nice To Haves

• Strong combination of digital marketing, web content / personalization strategy, and analytics skills, and working knowledge of UX principles and hands-on applied technology experience preferably within the wealth management industry.
• Knowledge managing experiences in both on-premises and cloud-based instances.
• Familiarity with content fragments for use in authoring site experiences across devices.
• Eager to learn and apply new Adobe capabilities that support business goals.
• Experience with Agile delivery projects frameworks, associated tools such as Jira, Confluence, Aha, etc.
• Effective written and verbal communications skills.
• Analytical and troubleshooting/problem solving skills.

Responsibilities

• Develops, designs, and implements the web site user journey strategy using a high degree of discretion to execute site enhancements that align with distribution, digital use case sponsor, and overall business need requirements.
• Owns and manages global web experiences and customizations (experience audits, content gap analyses, site errors, recommendations) and manages ongoing website experiential efforts, including local and in-language sites.
• Optimizes site experiences using Adobe technology solutions and capabilities, delivering tailored messages, content, and experiences based on user and business needs.
• Lead site personalization efforts using Target and AEM components to accelerate content engagement and demand generation programs and outcomes.
• Utilize client insights and analytics to define, develop and maintain a comprehensive site content rotation schedule aligned with business needs, OKRs, and other go-to-market priorities.
• Recommend and create innovative and leading-edge experiences using Adobe website configuration tools.
• Lead experiential and activation planning sessions with business leaders, sales enablement, marketing channels, and other teams as needed. Documents requirements, supports implementation, and shares best practices.
• Work closely with the Digital Product Owners, IT, Channel Marketing, Digital Analytics, Design, Copywriters, and other teams as needed to design and build experiences that align with business objectives and use case requirements.
• Partner with Digital Product Owners, Technology, and Digital Publishing on the creation of new digital components supporting use case development and business objectives.
• Partner on Search Engine Optimization (SEO) best practices and technology improvement to ensure website content is accessibility and promotes further user engagement.
• Utilize Conductor, and Google Console insights to create recommendations that drive strong organic site traffic.
• Educate content creators and other content SMEs on how to embed SEO best practices into content creation.
• Conduct ongoing industry and competitor review to monitor trends, new experiences, and activation concepts.

Benefits

• MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)
• Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
• Education Assistance: Tuition reimbursement up to $8,000 annually
• Education Assistance: Access to discounted tutors and college coaches
• Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
• Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
• Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
• Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level