Senior Digital Content Manager - Cross Channel Strategy
About The Position
We have an exciting opportunity to join our team as a Senior Digital Content Manager - Cross Channel Strategy. NYU Langone Health (NYULH) is seeking an innovative and creative Senior Digital Content Manager - Cross Channel Strategy to assist in editorial planning and day-to-day management of editorial, content planning and content development across physician and patient audiences, across our owned platforms. The ideal candidate will be an experienced in digital content creation who can help establish a strategic vision that leverages data, audience insights, emerging technologies and best practices to support key business priorities and drive the future competitiveness of these critical marketing and communications channels. Reporting directly to the Director, Cross-Channel Content Strategy, this role will collaborate with cross-functional leaders over other marketing, communications and advertising areas to craft integrated campaigns that promote NYULHs brand and storytelling both consistently and effectively.
Requirements
- Bachelor's degree in marketing, communications, or related field
- 5 years of experience in healthcare or hospital operations
- Proven ability to work effectively in a highly matrixed environment
- Adept at building rapport and exhibiting interpersonal skills, with a proven track record in building and maintaining relationships
- Strong leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively
- Strong analytical skills, with the ability to learn and apply data-driven insights
- Proficiency in project management, communication tools, and data analysis
- Excellent verbal and written communication skills
- Ability to work with cross-functional teams
- Qualified candidates must be able to effectively communicate with all levels of the organization.
Responsibilities
- Support the development of content strategy for assigned audiences and platforms to enhance content creation, distribution, and optimization in a way that amplifies reach and impact; work closely with the Director of Cross-Channel Content Strategy to strategize and expand presence
- Assist in content campaign planning and support development of the institution's content strategy agenda, identifying and embedding emerging trends to establish NYULH as a content leader for assigned platforms
- Gather and apply audience insights and analytics to inform content strategy, better meet audience needs and improve the audience experience
- Contribute to brand awareness, engagement, and business growth through compelling storytelling across online
- Help maintain a consistent and impactful content experience across all assigned platforms and tools
- Support and drive content creation for physician and patient facing audiences, based on business needs/requirements
- Assist in maintaining an editorial content calendar for assigned platforms, ensuring timely and relevant content updates
- Support collaboration with internal and external agency partners for content development
- Ensure consistent editorial use of NYU Langone brand voice across properties.
- Track and report key metrics against key performance indicators (KPIs) to drive data-driven enhancements to content strategies
- Monitor and improve audience engagement
- Assist in executing content across Physician Focus and NewsHub websites; leveraging audience insights, metrics, and business needs
- Partner with Content Strategy Lead and internal partners and peers to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and audience experience
- Foster collaboration with internal and external stakeholders including world-renowned physicians, researchers, and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences
- Partner with Brand Standards and Governance Lead to ensure all content aligns with NYULH brand guidelines
- Successfully execute goals and priorities while adhering to organizational standards for delivering excellent work
- Leverage tracking tools to measure and define success compared to other institutions in specialty areas
Benefits
- NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.
- At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Hospitals
Number of Employees
1,001-5,000 employees
