Senior Digital & Campaign Strategy Marketing Manager

BrightSpring Health Services • Louisville, KY

5d

About The Position

The Senior Digital & Campaign Strategy Marketing Manager is responsible for leading the strategy, execution, and optimization of integrated marketing campaigns and digital channels , including paid media, website ownership, social media (handles and editorial), and webinars . This role serves as the connective tissue between campaign strategy and channel execution, ensuring consistent, high-performing experiences across the full digital ecosystem. Reporting to the Director of Marketing Strategy & Creative Experiences, this role partners closely with creative, content, analytics, and cross-functional teams to deliver campaigns that drive awareness, engagement, and measurable business impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in digital marketing, campaign strategy, or integrated marketing roles
• Proven experience owning campaign strategy and execution across paid media, web, social, and digital programs
• Strong understanding of digital performance metrics, analytics, and optimization best practices
• Experience managing complex projects with multiple stakeholders and timelines
• Excellent communication, collaboration, and presentation skills
• Health care experience required

Responsibilities

• Leads the development and execution of integrated campaign strategies aligned to brand and business objectives
• Translates campaign goals into clear channel plans across paid, owned, and earned digital touchpoints
• Partners with creative and channel teams to ensure campaigns are cohesive, on-brand, and audience-centric
• Owns campaign timelines, briefs, and performance reporting
• Owns the strategy, execution, and optimization of paid digital media (e.g., search, social, display, and other performance channels)
• Manages budgets, targeting, testing, and optimization to maximize ROI and campaign effectiveness
• Partners with internal teams or agencies to continuously improve performance through data-driven insights
• Serves as the primary owner of the website and campaign landing pages , ensuring content, UX, and performance support marketing goals
• Partners with digital, UX, and analytics teams to optimize journeys, conversion paths, and user experience
• Maintains content governance, prioritization, and continuous improvement roadmap for web properties
• Owns the organization’s social media presence , including platform strategy, channel management, and editorial planning
• Leads social content strategy in partnership with creative and content teams to support campaigns, brand storytelling, and engagement goals
• Ensures consistent voice, messaging, and brand expression across all social platforms
• Leads strategy and execution for webinars and virtual programs as part of the broader campaign mix
• Partners with subject matter experts, creative teams, and channel owners to drive attendance and engagement
• Measures and optimizes webinar performance and downstream impact
• Defines KPIs and success metrics for campaigns and digital channels
• Analyzes performance data to generate insights and recommendations
• Uses learnings to refine strategies, improve execution, and inform future planning

Benefits

• Medical, Dental, Vision insurance
• Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)
• Tuition discounts & reimbursement
• 401(k)
• Company Paid Time Off
• Shift Differential
• DailyPay
• Pet Insurance
• Employee wellness and discount programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level