The Digital Campaign Manager is responsible for the end-to-end orchestration of marketing campaigns across email, digital, and direct mail channels. This role involves planning, executing, and optimizing campaigns across various platforms. The Campaign Manager liaises with clients and internal teams to ensure seamless communication and coordination. They work with external partners to support execution and ensure the timely delivery of all campaign components. The Digital Campaign Manager must think strategically—beyond task execution—to drive meaningful results. Responsibilities include establishing campaign plans, assigning ownership, coordinating tasks, conducting quality control, and resolving issues related to timing, quality, and performance. The Digital Campaign Manager also partners closely with data segmentation and measurement teams to support full‑cycle campaign management. What you will do: The Digital Campaign Manager oversees Acxiom’s campaign delivery, owning the end-to-end process. This process usually involves several steps. Establish campaign plans with timelines, deliverables, and responsibilities. Coordinate responsibilities with all stakeholders Coordination of task completion and handoffs across internal/external participants Perform quality control to ensure inputs, creatives, and response data meet campaign requirements Resolve issues in timing, quality, performance, etc. and escalate as necessary Email campaigns involve file management, creative assets, HTML coding and testing between partners and clients for marketing and analytics. Digital campaigns involve utilizing various onboarders, transformation of data, distribution of data files to partners for clients to engage in marketing and analytics.
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Job Type
Full-time
Career Level
Mid Level