Senior Designer

Interbrand•New York, NY

17h

About The Position

Interbrand understands what it takes today to build the world’s most iconic brands. To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism. Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace. In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results. The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world. As a Senior Designer, you are a reliable driver of creative work, leading defined streams within medium-to-large projects. You will shape creative territories from strategy and be hands-on to train junior talent to develop their craft, walking them through our tools, frameworks and ways of working. You will deepen your own originality and learn to connect great design with real commercial impact for clients.

Requirements

Portfolio demonstrating systems thinking and how design works across multiple channels.
Proven track record of owning major workstreams from concept to delivery with measurable impact on client brand and business.
Synthesize insights into sharp, distinctive concepts.
Create few strong routes rather than many options.
Push originality with purpose, knowing when to be bold and when to show restraint.
Work seamlessly with strategists and writers, co-creating in workshops and shaping how different perspectives come together in the final work.
Guide junior talent to develop their craft and confidence.
Set standards and help people understand the thinking behind decisions.
Create an environment where people do their best work.
Tell stories about your work with clarity and conviction.
Invite input from different people and synthesize it into stronger directions.
Present to clients with confidence.
Plan your workstreams and own outcomes.
Meet deadlines and raise risks early with solutions.
Think about how your work connects to broader business goals.

Responsibilities

Develop intelligent creative platforms from strategy that are distinctive and strong enough to travel beyond presentations
Shape concept strategy and translate big ideas into systems and experiences that work across different touchpoints
Create frameworks that scale coherently across channels and can be applied by the team
Be in the room with clients, present the story to ignite excitement and buy in of creative solutions that will help them solve their brand or business challenges
Inspire clients through local market knowledge of trends, articles, art, AI innovation by sending a monthly email bulletin / newsletter
Go to market relevant creative events to feed inspiration and curiosity and understand the audiences to unlock iconic moves for our clients
Lead junior designers, modeling pace and craft standards, providing feedback that helps them grow through a mix of side by side work, feedback, and worksession hackathons
Delegate and oversee workflow across your team, coordinate with production and delivery teams on feasibility and cost
Manage deadlines, deliverables, and budgets, ensuring everything is accurate and on track
Present work clearly to clients, framing decisions through our Three Lenses and showing how they connect to business outcomes
Set and uphold standards from concept through to production-ready output
Experiment with tools and methods that help us work smarter and share learning with the team
Contribute to building our Academy content, sharing references and methods that strengthen our craft
Speak at local University or College career forums or creative inspiration sessions, representing Interbrand and making connections with young talent