Senior Demand Programs Specialist - Engagement

Arctic Wolf Networks • Eden Prairie, MN

15h

About The Position

The Senior Demand Programs Specialist is a key member of the Revenue Marketing organization, responsible for shaping and optimizing global activation programs that drive high-quality demand, pipeline creation, customer retention and channel partner engagement. This role serves as the subject matter expert for three core engagement motions—Direct Mail, Content Syndication, and Meeting Setting programs—providing strategic guidance while also supporting execution to ensure global consistency, performance, and scale. This role will also collaborate across the revenue marketing organization to provide feedback and refinements to help drive performance in non-centralized direct mail programs.

Requirements

• Strong understanding of engagement programs (primarily direct mail, content syndication and meeting setting programs) and their roles within integrated demand generation and regional marketing plans.
• Excellent project management and organizational skills — able to manage multiple campaigns simultaneously with strong attention to detail.
• Skilled in cross-functional collaboration, especially with sales, regional marketing, operations, and creative teams.
• Analytical mindset with experience using data to measure impact, optimize campaigns, and report performance.
• Creative problem-solving abilities and a passion for testing, learning, and innovating.
• Strong written and verbal communication skills.
• Familiarity with marketing automation and CRM systems (e.g., Marketo, Salesforce, Sendoso).
• Team oriented with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet expectations and deadlines across multiple projects.
• Ability to excel both independently and as part of a team.
• Flexible and adaptable to evolve with the business.
• 3+ years of experience in demand generation, campaign operations, or marketing programs.
• Experience managing end-to-end direct mail campaigns (strategy through execution and analysis).
• Proven ability to drive measurable business results — pipeline growth, influenced revenue, engagement rates, etc.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Experience working in Marketing automation and CRM tools (i.e. Marketo, Salesforce)

Nice To Haves

• Experience with API integrations, attribution and BI tools (Tableau).
• Experience working with direct mail vendors (Sendoso), logistics providers, and fulfillment processes.
• Familiarity with account-based marketing (ABM) principles and multi-channel campaign integration.
• Track record of producing high quality MQLs that translate into revenue.

Responsibilities

• Lead global strategy for demand programs, primarily but not exclusively related to Direct Mail, Content Syndication, and Meeting Setting programs, ensuring each program is scalable, data-driven, and aligned to ICP and pipeline goals.
• Serve as the primary SME for these engagement motions, establishing best practices, framework documents, targeting guidance, and performance benchmarks leveraged by global and regional teams.
• Collaborate cross-functionally with Field Marketing, Channel Marketing, Digital Marketing, Global Services & Operations, and Sales Development to align audiences, offers, and activation tactics.
• Manage relationships with key external vendors and platforms (e.g., Sendoso/PFL, content syndication partners, meeting setting vendors), ensuring program quality, innovation, and operational excellence.
• Provide hands-on executional support for global activation initiatives, including audience recommendations, brief development, asset routing, vendor coordination, and QA of program setup.
• Build and maintain globally scalable processes, playbooks, and enablement materials to ensure consistent execution and performance across all regions and segments.
• Analyze program performance and deliver ongoing insights and recommendations to optimize conversion rates and scale high-performing tactics.
• Partner with marketing operations to ensure accurate tracking, reporting, and attribution across platforms (e.g., Marketo, Salesforce, Outreach, etc.).

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• RRSP and 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees