Senior Demand Generation Manager

Snowflake•Menlo Park, CA

14d•Hybrid

About The Position

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. The world of marketing and advertising are being fundamentally reshaped. The explosion of generative AI, and the mandate for privacy-first personalization have created a tectonic shift. At the epicenter of this transformation is Snowflake. We are seeking a Sr. Demand Generation Manager to seize this opportunity. This isn't about running campaigns for another SaaS product; it's about owning the demand engine for Snowflake. For the candidate, this is a chance to operate at a massive scale, and put your name on a high-growth business. You'll own campaigns including virtual events, reports, webinars, demos, and email, while optimizing through testing and analysis. You will excel at cross-functional collaboration with product marketing, content teams, and the Snowflake partner ecosystem. The ideal candidate is creative, collaborative, detail-oriented, data-driven, familiar with AI tools, and passionate about driving business growth.

Requirements

Minimum 5 years of experience developing & executing integrated marketing campaigns.
Experience program-managing virtual events and webinars.
Experience growing a database organically.
Experience working with third-party publications and budget management.
Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more.
Excellent written communication skills: you will be developing direct response copy for email, social and landing pages.
Strong cross-functional leader: you will be working with many functions in the marketing organization and need to be able to lead projects and clearly communicate priorities
The ability to learn new technologies, products and systems quickly.
Expertise in understanding data and story telling.
Experience with and understanding of traditional, digital and emerging channels to create demand.
Familiarity with leveraging AI tools to drive efficiency

Responsibilities

Campaign Management: Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars, virtual events, email marketing, content marketing, paid advertising, and the nurture strategy.
Reporting: Set key performance indicators (KPIs), drive pipeline and measure growth in order to ensure the success of ongoing integrated campaign activities. Monitor and optimize paid programs to ensure best return on investments. Present quarterly on program metrics and planning.
Implement Testing Methodologies: Enhance the demand creation process, including response and conversion rates. You must have a passion for using AI tools to innovate and optimize program performance.
Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to ensure all campaigns are supported by compelling, persona-driven content that resonates with the target audience at every stage of the funnel. Actively seek Sales feedback on lead quality. Manage relationships with external agencies and vendors to ensure successful campaign execution and maximization of marketing technology stack efficiency.