Senior Data Strategist

David • Miami, FL

1d

About The Position

At DAVID, we’re a team of passionate individuals who thrive in a creative, high-intensity, "first-name" agency culture, focused on producing impactful work. Collaboration and connection are at the core of our business success. Our Data Strategy team champions data-driven decision-making; unearthing strategic opportunities, defining success, and optimizing client performance. We are driven by a genuine passion for transforming insights into brilliant creative ideas that are not just inspired by, but informed by, human truths. The Senior Data Strategist will possess a deep passion for creativity and work closely with key stakeholders (strategy, social, creative teams, and clients) to ensure all strategic and creative outputs are grounded in measurable insights.

Requirements

• Ability to synthesize large amounts of information/data and translate into an easily understood story with clear and relevant takeaways, with an understanding of the important balance between art and science.
• Collaborate with team members across departments, demonstrating a keen understanding of the broader business ambition and strategic approach/narrative.
• Have a passion for understanding data, formulating and testing hypotheses, and creating and improving processes.
• Must have experience with: data strategy, hands-on experience in quantitative data analysis, creative problem solving, the ability to develop/analyze business cases and excellent oral and written communication skills
• Familiarity with syndicated research sources (e.g. GWI, MRI/Simmons, SensorTower) and social listening tools (e.g. Brandwatch, Netbase, Quid)
• This is a client facing role and candidates must be comfortable in this environment.
• Leverage your capacity to identify business opportunities above and beyond the original task which will translate into you being seen as strategically valuable to the business.

Responsibilities

• Lead projects focused on audience insights, competitive analysis, and trend reporting to ground strategies in factual understanding.
• Collaborate closely with the Strategy and Social Strategy teams to develop specific measurement frameworks and KPIs for campaigns and ongoing social presence, translating business goals into trackable metrics.
• Responsible for measurement strategy and oversight across multiple channels including digital, social and CRM – Applying various tools in the toolset (test and learn agendas etc.) to ensure there is alignment on program KPI’s, that all relevant tracking is working correctly and there is a realistic optimization approach.
• Develop and present campaign and ongoing performance reports and dashboards, highlighting key insights and recommending data-driven optimizations for content and engagement strategies.
• Build audience profiles based on various syndicated and proprietary tools (GWI, MRI/Simmons, etc.).
• Suggests new/innovative techniques for gaining insights and validating campaign performance when relevant ( Brand studies, custom research, etc.)
• Pro-actively engage with other departments to ensure the understanding of the DAVID data strategy offering, spot new opportunities and ensure insights are put into action.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees