Senior Data & Paid Media Audience Platform Manager

Citi•Irving, TX

20h•$144,480 - $216,720•Onsite

About The Position

We are seeking a highly skilled Senior Data & Audience Platform Manager to serve as the primary business and operational owner of our LiveRamp Clean Room and associated data partnerships. This individual will oversee the full lifecycle of audience management within programmatic media, govern end‑to‑end data flows, and ensure regulatory, financial, and data governance rigor. The ideal candidate combines deep technical expertise with a strategic, entrepreneurial mindset—someone comfortable operating like a startup founder while maintaining impeccable accuracy, compliance, and operational discipline.

Requirements

8–10 years of experience in data-driven marketing, ad tech, digital media, or martech.
Direct, hands-on experience with LiveRamp (Safe Haven, Clean Room, Identity, or Activation).
Expert-level understanding of data flows, identity graphs, ingestion processes, and data-sharing contracts.
Proven experience in programmatic media, especially audience creation, segmentation, and activation.
Strong governance, compliance, and operational discipline; exceptional attention to detail.
Demonstrated ability to independently own complex platforms or products.
Ability to manage budgets, vendor relationships, and platform contracts.
Experience working in agency, brand, or enterprise-level operational environments.
Bachelor’s/University degree

Nice To Haves

Experience leading data privacy or regulatory compliance processes.
Understanding of measurement, incrementality, or advanced analytics.
Product mindset: building roadmaps, identifying opportunities, and prioritizing enhancements.
Experience in high-growth or startup environments.
Master’s degree preferred

Responsibilities

Serve as the platform owner and main point of contact for LiveRamp, responsible for relationship management, roadmap alignment, escalations, and contractual obligations.
Lead end‑to‑end clean room data governance, ensuring data flows, permissions, entitlements, and workflows are compliant, complete, and auditable.
Oversee daily data operations, including monitoring data feeds, troubleshooting issues, ensuring ingestion/data availability SLAs, and establishing new data pipelines.
Maintain rigorous financial management of the partnership—forecasting, budgeting, invoice review, and reconciliation.
Manage regulatory monitoring and reporting, ensuring adherence to privacy requirements (e.g., data sharing agreements, usage permissions, CCPA/other relevant policies).
Own documentation, process mapping, and compliance standards for all data-sharing workflows.
Build, deploy, and monitor programmatic audiences in partnership with the Channel Lead.
Develop and optimize audience strategies grounded in data insights, operational feasibility, and performance objectives.
Own the audience roadmap, including the development of new audience products, expansion of first‑party data usage, and activation enhancements.
Provide hands-on execution expertise: audience creation, distribution, QA, troubleshooting, delivery monitoring, and reporting.
Design and operationalize data monetization strategies, including new data products, partnerships, and clean room–based collaborations.
Identify opportunities to generate incremental value from existing data assets.
Evaluate emerging technologies, tools, and partnerships to advance the clean room roadmap and audience sophistication.
Collaborate closely with media, analytics, legal, privacy, engineering, and finance stakeholders.
Translate complex data workflows into clear business implications and opportunities.
Influence strategic decision-making through a deep understanding of data architecture, activation paths, and regulatory boundaries.