Senior Customer Marketing Manager

Fieldguide•San Francisco, CA

39d•Remote

About The Position

Fieldguide is seeking a passionate, customer-focused Senior Customer Marketing Manager to build and manage our customer marketing program. The ideal candidate will develop and execute comprehensive strategies to expand our customer base and grow our existing customer business. This role will also focus on increasing customer retention and engagement, nurturing customer advocates, and enhancing overall customer satisfaction.

Requirements

You have 6+ years of experience in a customer marketing role within a fast-growing B2B technology company.
Strong understanding of customer retention strategies and customer relationship management.
Excellent communication and interpersonal skills.
Proficiency in using customer feedback tools and analytics platforms.
Ability to create compelling content and manage multiple projects simultaneously.
Strong analytical skills and data-driven mindset.

Responsibilities

Create content, resources, and lead programs to help drive customer expansions.
Develop and execute strategies to increase customer retention and engagement and work closely with the customer success team to align on customer goals and outcomes.
Work with product marketing to create resources that help customers maximize the value of our product.
Serve as a liaison between customers and the product team to relay customer insights and suggestions.
Create, launch, and manage Customer Advisory Boards (CAB).
Create and manage customer loyalty programs, customer reference and testimonial programs and execute strategies to foster a sense of community among customers.
Manage, and grow and monitor online customer communities, collaborating closely with Customer Success (CS) leaders.
Create case studies and success stories showcasing customer experiences and manage educational content, such as tutorials, webinars, and product training sessions.
Track and report on key customer marketing metrics, such as customer satisfaction, Net Promoter Score, and customer lifetime value.