About The Position
Nerdio is looking for an AI-forward Senior Customer Advocacy Specialist to build and scale a world-class customer advocacy program. In this role, you'll identify, cultivate, and mobilize Nerdio's most passionate customers — turning their success stories into pipeline-generating assets, reference relationships, and brand ambassadors. You'll work closely with PMM, demand gen, sales, and customer success to ensure customer voices are woven into every stage of the buyer journey.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 4+ years of experience in customer marketing, customer advocacy, or customer success marketing in a B2B technology environment.
- Proven ability to produce customer case studies, testimonials, and reference content from ideation through publication.
- Experience managing peer review platform programs and driving review volume and quality.
- Strong relationship-building skills — able to develop genuine connections with customers and maintain advocate engagement over time.
- Excellent writing and storytelling skills, with the ability to translate technical outcomes into buyer-relevant narratives.
- Project management skills with the ability to manage a high volume of concurrent advocacy activities.
- Comfort with and willingness to use AI tools to maximize impact and efficiency.
Nice To Haves
- Experience with customer advocacy platforms (e.g., ReferenceEdge, Influitive, or similar).
- Familiarity with IT, cloud, or Microsoft technology solutions and buying dynamics.
- Background supporting both enterprise and MSP customer segments.
- Experience integrating advocacy content into ABM or sales enablement programs.
Responsibilities
- Build and manage Nerdio's customer advocacy program end-to-end, including reference management, case study production, testimonial collection, and peer review site presence.
- Identify and develop relationships with customer advocates across enterprise and MSP segments, cultivating ongoing participation in marketing programs.
- Produce compelling customer case studies, video testimonials, and success stories that demonstrate measurable outcomes across Nerdio's key use cases and buyer personas.
- Manage Nerdio's presence on peer review platforms (G2, Gartner Peer Insights, Trustpilot, etc.), including review campaigns, response management, and profile optimization.
- Leverage AI to help identify potential advocates, scale our program, and generate / reformat content.
- Partner with sales and SDR teams to maintain a robust, searchable customer reference database and ensure timely access to references during active deals.
- Support NerdioCon and other events with customer speaker sourcing, content coordination, and on-site activation.
- Collaborate with PMM and demand gen to integrate customer stories and social proof into campaigns, landing pages, sales decks, and other marketing assets.
- Track and report on advocacy program KPIs: reference utilization, story production cadence, review volume and ratings, and advocate engagement.
- Build advocate recognition and rewards programs that deepen customer relationships and sustain ongoing participation.
Benefits
- Competitive Base and Incentive Plan
- Stock Options
- Health and Welfare Plans
- Life and Disability Plans
- Retirement Plan
- Unlimited Flexible Paid Time Off, including your birthday off!
- Collaborative Team Culture
- Benefits for international employees, outside the US, vary by country.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
