Senior CRM Strategist

Highmark Health • Washington, DC

23d • $79,300 - $127,100 • Hybrid

About The Position

This role is responsible for supporting the execution of member activation and engagement initiatives across products and solutions, with a particular focus on the clinical side of the business. As part of the Customer Relationship Management (CRM) team, this individual will contribute to developing a center of excellence for creating and managing profitable customer relationships and experiences. Key responsibilities include developing end-to-end strategies that will help with managing relationships with clinical partners, identifying C2V savings, overseeing wellness programs, addressing diagnosis and care gaps, and promoting member health through education and preventative steps. Preferred experience as a clinician or in a clinical setting. This role can be hybrid or remote. If you live with 50 miles of an office you are required to be onsite 3 days a week (T,W,Th). Outside of 50 miles will be remote.

Requirements

• 5 years of experience in marketing strategy, campaign management, and CRM marketing.
• 3 years of experience in the design and execution of customer journeys across email, SMS, mobile apps, and web channels.
• 3 years of experience with campaign reporting, data analytics, and AI-driven marketing strategies to drive continuous optimization.
• Understanding of digital marketing principles, including segmentation, targeting, tracking, and analytics.
• Experience in email and mobile marketing and CRM management.
• Familiarity with CRM systems and technologies.
• Basic understanding of marketing technology, data strategy, and customer experience best practices.
• Familiarity with campaign performance measurement and optimization.
• Analytical skills with the ability to translate data insights into actionable strategies.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple priorities and contribute to large-scale transformation initiatives.
• Familiarity with regulatory requirements and best practices in data privacy and permission-based marketing.
• Bachelor’s Degree in Marketing, Business, or related field or relevant experience and/or education as determined by the company in lieu of a Bachelor’s Degree.

Nice To Haves

• 3 years experience in marketing initiatives within a matrixed environment.
• 3 years experience in healthcare, insurance, or wellness industries.
• Master's degree in Marketing, Business, or related field
• Preferred experience as a clinician or in a clinical setting.

Responsibilities

• Serve as a marketing resource for the aligned business area, ensuring marketing strategies support business objectives and member engagement goals.
• Campaign & Channel Support: Support the execution of marketing campaigns (e.g., email, direct mail, mobile app, etc.) using CRM tools, targeting specific cohorts with relevant messaging.
• Customer Segmentation & Targeting: Utilize customer data and insights based on demographics, behavior, and preferences to personalize marketing efforts.
• Testing and Optimization: Perform A/B testing, multi-variant testing, and post-campaign analysis to optimize campaign performance.
• Collaboration: Work cross-functionally with teams (e.g. Business Areas, Marketing, Product, Data and Operations) to deliver compelling, personalized customer journeys.
• Reporting & Analysis: Assist in utilizing analytics dashboards (Tableau, MCI) to conduct regular post-campaign analysis, track performance and report out to aligned business leaders.
• Other duties as assigned or requested.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees