Senior CRM Strategist
About The Position
Hybrid or remote located on the west coast is required for consideration. The Senior Strategist leads the development of cross-channel, data-driven CRM strategies to engage key audiences and drive customer loyalty. You'll design and optimize digital marketing programs across the customer lifecycle, from pre-purchase to post-purchase. If you have a knack for uncovering insights from data and turning them into impactful marketing strategies, you'll fit right in. You enjoy collaborating, thrive in a dynamic setting, and are passionate about building CRM programs that truly connect with people.
Requirements
- 5-7+ years' experience in CRM or digital marketing strategy (email, push, direct messaging, etc.) at an agency, consultancy, or in-house marketing team; Loyalty program experience a plus
- Data-driven mindset: Proven ability to use analytics to generate insights and recommendations that shape effective marketing strategies; Familiarity with testing methodologies
- Customer-centricity: Understand the target audience's needs and build experiences that create relevance and value
- Familiarity with owned channels : Email, push, SMS, and direct mail
- Experience with CRM tools (e.g., Salesforce, HubSpot, Braze) is a plus
- Collaborative and organized: Comfortable working cross-functionally and managing multiple projects/accounts
- Strong communicator: Create and deliver presentations that engage and persuade
- Self-starter: Able to drive projects forward independently and seek out clarity when faced with ambiguity
- Creative Minded: Write insightful, clear creative briefs to guide the creative process
Responsibilities
- Develop CRM Strategies and best practices: Create recommendations for email, website, push, and other owned channels to achieve client goals—crafting insights, audiences, journey maps and creative direction
- Cross-Channel Orchestration: Integrate communications across owned channels for seamless customer experiences that drive acquisition and engagement goals
- Campaign Management & Optimization : Oversee and optimize digital marketing campaigns by developing test and learn plans across channels
- Performance Analysis & Reporting: Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
- Creative Briefing: Develop insightful creative briefs to provide direction to teams developing channel and campaign assets
- Audience Insights: Analyze customer behavior and campaign results to inform strategy and reporting
- Innovation & Best Practices : Elevate industry trends, competitive analysis, emerging technologies, and best practices to improve program effectiveness and consumer experience
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
- medical coverage
- dental
- vision
- disability
- 401k
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
