Senior Strategist

The New York Times • New York, NY

14d • $90,000 - $100,000 • Hybrid

About The Position

The New York Times' T Brand Studio is looking for a creative and strategic mind to join our advertising sales strategy efforts and identify insights and inspire ideas that help increase revenue for main advertiser categories. Success within T Brand's Strategy team requires strategic rigor, experience with media, and an editorial mindset. Additionally, it demands a high standard for visual presentations, all brought to life through a working understanding of the advertising landscape. This is a hybrid role based in our New York or Los Angeles headquarters, reporting to the Director of Strategy. You can typically expect to be in the office 3 days per week.
From creative to media strategy, as a Senior Strategist, you will identify insights and inspire ideas that result in 360-degree proposals for advertisers, helping increase revenue for a range of our main markets. As part of the award-winning T Brand Studio team, you will produce strategic solutions to solve client challenges in collaboration with sales, planning, creative, and program management teams.

Requirements

• 6+ years of advertising/marketing experience, with a focus in creative or media strategy
• 6+ years of experience with branded content, mobile, digital, social and advertising landscape
• 6+ years of experience working in collaborative sales and marketing environment
• A history of coming up with strategic and creative advertising solutions/campaigns, and a high degree of comfort presenting our ideas directly to agency and brand contacts
• Experience with high performance team building, public speaking, and leadership
• A deep understanding of the current branded content, mobile, digital, social and advertising landscape

Nice To Haves

• Agency experience
• Experience in entertainment, technology or financial services categories
• Light design skills

Responsibilities

• Build creative briefs rooted in clear insights uncovered from cultural research, audience data, and industry analysis
• Collaborate and project manage across relevant departments (including Partnerships, Sales, Ad Products, Creative) to create integrated programs for clients
• Use research and data to express and support sales collateral through storytelling
• Address client challenges in proactive and responsive proposals, with a clear narrative, insightful data, clean visuals, and a natural integration of “why NYT”
• Lead creative and media brainstorms
• Attend client and agency calls/in-person meetings to pitch our creative or media strategies
• Contribute to internal and external company projects, whether that's go-to-market materials for specific verticals or sharing industry trends to sales/fellow strategy teammates
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Benefits

• dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock
• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed