Senior CRM Manager
About The Position
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? As the Senior CRM Manager at PrizePicks, you will be a key leader in our marketing department, responsible for overseeing the development and execution of our customer relationship management (CRM) and lifecycle marketing strategies. Your expertise in CRM and data-driven marketing will be pivotal in driving customer engagement, retention, and loyalty. You will lead a team of marketing professionals and collaborate with cross-functional teams to create personalized and impactful campaigns that elevate our member experience.
Requirements
- Knowledge or willingness to learn the PrizePicks backend systems
- Bachelor's degree in a relevant field, including marketing, business, journalism/communications, etc.
- Proven experience (5 to 10 yrs) in retention marketing, CRM, or customer lifecycle management, preferably within the gaming industry.
- Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
- Must have experience creating automated CRM campaigns in Braze (preferred).
- Must have email marketing and other copywriting experience.
- Must understand the Daily Fantasy Sports industry.
- Experience in analyzing data to make informed decisions.
Nice To Haves
- Experience with Braze CRM tool is highly valued.
- Worked with DFS/sports betting platforms is a plus.
Responsibilities
- Develop and implement comprehensive CRM and lifecycle marketing strategies aligned with PrizePicks' overall business objectives.
- Manage a team of marketing specialists, providing guidance and support to achieve CRM and lifecycle marketing targets.
- Utilize customer data and analytics to derive insights, segment player audiences, and create personalized marketing campaigns that drive player engagement and retention.
- Plan and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to enhance the member experience at different stages of the customer journey.
- Collaborate closely with Product, Customer Support, and Analytics teams to ensure a seamless and personalized member experience.
- Leverage marketing automation and personalization tools (Braze) to automate and optimize lifecycle marketing campaigns.
- Measure and analyze campaign performance and user engagement metrics, providing data-driven recommendations for continuous improvement.
- Develop strategies to optimize customer onboarding, activation, retention, and reactivation efforts.
- Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and lifecycle marketing to drive innovation and competitive advantage.
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
