Senior CRM Digital Analyst - Skipcart

7-Eleven, Inc. • Irving, TX

60d

About The Position

We're hiring a CRM Analyst to lead data-driven strategies that improve engagement and retention of our gig-economy delivery drivers. This role sits at the intersection of analytics, marketing, and product, and is ideal for someone who's operated in high-performance environments like consulting or fast-paced B2C startups. You'll own CRM campaign execution, driver segmentation, and performance analysis-bringing best practices and experimentation to a space that's ripe for innovation. You'll be expected to operate independently, with support from Strategy and Analytics leadership, but without a dedicated CRM manager to guide you day-to-day.

Requirements

• Bachelor's Degree
• 1-2 years in consulting or equivalent high-performance analytical role or 1-2 years in a B2C startup, ideally focused on CRM, lifecycle marketing, or growth.
• Strong SQL skills and comfort working with large datasets.
• Experience with CRM platforms and multi-channel campaign execution.
• Proactive, self-directed, and biased toward action.
• Ability to thrive without a dedicated CRM lead-comfortable learning and applying best practices independently.
• Excellent communication skills and stakeholder management.

Nice To Haves

• Experience in the gig economy, food delivery, or logistics industries is a plus.
• Experience in a big data environment and familiarity with Python scripting is preferred.
• Exposure to marketing attribution, paid media performance, or growth experimentation.

Responsibilities

• Analyze & Optimize: Use SQL and visualization tools to uncover insights from driver behavior and campaign performance.
• Segment & Personalize: Build and refine driver segmentation strategies to tailor messaging and incentives.
• Test & Learn: Design A/B tests and iterate CRM campaigns across Email, SMS, Push, and in-app channels.
• Drive Retention: Develop strategies to improve driver satisfaction and long-term engagement.
• Collaborate Cross-Functionally: Work with Product, and Ops to align CRM efforts with broader business goals.
• Own Execution: Launch and monitor CRM campaigns end-to-end, from ideation to reporting.
• Bring Best Practices: Establish CRM frameworks and playbooks from prior experience to uplevel our approach.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food and Beverage Retailers
• Number of Employees: 5,001-10,000 employees