Senior CRM Channel & Content Analyst Coordinator - Homepage

Kohl's • Tallahassee, FL

12d • Hybrid

About The Position

In this role, you will optimize content strategies to enhance engagement, conversion and overall business impact. You will collaborate closely with cross-functional teams to ensure content is data-driven, customer-focused and aligned with business objectives.

Requirements

• 3+ years of experience in Marketing, Content Strategy, Digital Marketing or Performance Analytics
• Strong ability to interpret data, trends and customer behavior to inform content strategies.
• Strong experience with Adobe Analytics, Google Analytics or similar reporting tools
• Expertise in reporting tools and data management
• Financial acumen
• Ability to perform the accountabilities listed in the “What You’ll Do” Section
• Ability to maintain prompt and regular attendance as set by the company
• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
• Ability to comply with dress code requirements
• Ability to learn and comply with all company policies, procedures, standards and guidelines
• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
• Ability to work as part of a team and interact effectively and appropriately with others
• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
• Ability to satisfactorily complete company training programs
• Perform work in accordance with the Physical/Cognitive Requirements section
• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
• Ability to plan, prioritize and monitor activities across business units
• Ability to complete or oversee the completion of assigned projects in a timely manner
• Ability to comply with health and safety standards

Nice To Haves

• Experience in a high-volume retail environment
• Experience evaluating and implementing CRM technologies

Responsibilities

• Demonstrate a strong understanding of data structure, tagging frameworks, and source-to-report connections to ensure reliable performance insights
• Pull, clean and refine data to uncover actionable insights that drive content and channel optimization
• Serve as the central point of contact for Merchant, Strategy, Planning and Promotions teams, educating stakeholders and proactively sharing performance insights that inform decisions across content, offers and channel strategy
• Advise and influence product selections by providing holistic insights into customer behavior, channel effectiveness and content engagement
• Lead content performance reporting for both short and long-term strategy, including event-based performance, position/content-type insights and monthly/quarterly roll-ups
• Lead strategic insight development by identifying key themes and performance trends across digital channels (e.g., email, homepage)
• Manage ad hoc and exploratory digital analytics projects like seasonal classification tracking, Lookbook engagement analysis and top landing page opportunities
• Partner with cross-functional teams to prioritize internal process improvements and streamline collaboration touchpoints
• Additional tasks may be assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed