Senior Creator Partnerships Manager – Influencer Marketing (Entertainment & Lifestyle)

Gamesquare•Frisco, TX

About The Position

Click Management is a global digital talent and influencer marketing agency specialising in talent management, influencer marketing, custom brand partnerships, original production, and IP development. Click is proudly part of GameSquare (NASDAQ: GAME), a next-generation media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences across gaming, entertainment, and culture. Role Overview The Senior Creator Partnerships Manager is accountable for the strategic planning, end-to-end execution, and high-quality delivery of influencer marketing campaigns across entertainment and lifestyle verticals. This role leads cross-functional collaboration across internal teams, talent partners, and creators, driving campaigns that are delivered on time, on brief, on budget, and in full compliance. The ideal candidate brings deep expertise in the entertainment and lifestyle influencer landscape, operates with a high degree of autonomy in fast-paced environments, and takes ownership of building scalable structure and process. This is a senior individual contributor role with meaningful influence over campaign strategy, creator partnerships, and team ways of working.

Requirements

5+ years of experience in influencer marketing, creator partnerships, or campaign management, ideally within an agency environment
Demonstrated experience running campaigns across entertainment and lifestyle verticals
Strong understanding of the creator economy, influencer landscape, and major platforms
Proven ability to independently manage multiple campaigns simultaneously, end-to-end, at a senior level
Experience sourcing and negotiating directly with creators and talent agencies
Solid understanding of FTC regulations, platform policies, and content compliance requirements
Strong commercial acumen with experience managing campaign budgets and cost efficiency metrics
Excellent written and verbal communication skills, with the ability to produce clear internal briefs, reports, and status updates
Highly organised with strong attention to detail across documentation, contracts, and deliverables
Comfortable working within a structured internal team model, interfacing across execution and client services functions

Responsibilities

Lead the strategic planning, execution, and delivery of influencer marketing campaigns across entertainment and lifestyle clients, from brief through to final reporting
Own campaign timelines, deliverables, budgets, and reporting, proactively managing risks and resolving blockers to ensure successful execution
Translate internally approved briefs into actionable campaign strategies, ensuring alignment to performance benchmarks and broader brand goals
Act as a senior point of accountability on campaigns, providing guidance and quality oversight across all workstreams
Maintain clear, timely communication with the Client Services team throughout the campaign lifecycle, flagging risks and updates with sufficient lead time to avoid client-facing impact
Lead the sourcing, vetting, and recommendation of creators aligned to campaign strategy, target audience, and performance goals
Own outreach and negotiation with talent agencies and creators directly, securing commercially sound partnerships
Oversee creator onboarding, contracts, deliverable management, and relationship development, maintaining a high standard of partner experience
Build and maintain a strong network of creator and agency relationships to support pipeline development across the business
Own the content review process, ensuring all creator output meets brand guidelines, FTC regulations, and platform policies to a consistently high standard
Manage feedback and revision cycles with a focus on achieving first-pass approvals and minimising revision rates
Proactively identify compliance, brand safety, and reputational risks, escalating to Client Services where appropriate and implementing preventative measures
Lead cross-functional collaboration with Paid Media, Experiential, Creative, and Talent teams to deliver integrated, multi-channel campaigns
Partner closely with the Client Services team as the primary internal interface, ensuring campaign execution is fully aligned to client expectations and brief requirements
Share performance insights and learnings proactively to elevate campaign strategy across the wider team
Ensure accurate and complete campaign documentation, creator records, and reporting within Click's internal systems
Take ownership of identifying gaps in existing processes and drive the development of improved workflows, templates, and operational standards
Lead post-campaign reporting and insights analysis, delivering complete reports to Client Services within agreed timeframes and translating data into actionable recommendations for future campaigns