Senior Creative

Burson•Dallas, TX

1d•$60,000 - $140,000•Hybrid

About The Position

We’re looking for a Senior Creative who lives at the center of culture—someone who refreshes Versus, Hypebeast, Complex and niche corners of the internet like it’s email, and pulls inspiration from everywhere: music, fashion, internet culture, sport, and everything in between. You’re a culture-obsessed tastemaker with range. You move fluidly between sport, music, fashion, and subcultures, understanding how moments spark, spread, and evolve. You don’t just clock trends—you see them forming early and know how to shape them into ideas people actually care about. Crucially, you’re earned first. You know how to turn cultural tension into moments that earn headlines with an angle, a stunt, a social series, a brand act, etc. that gets picked up by press, creators and fans—not just pushed out as an ad. You’re a conceptual thinker first, with the craft to bring ideas to life. Whether through art direction, writing, or both, you know how to build a world, name it, and express it across formats—from social to IRL to everything in between. If you live for big ideas, big drops, big games, big stories, this is your lane. You’ll be joining a creative team that’s been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that’s curious, collaborative, and constantly pushing each other to do work that earns attention. The Creative team works across the full Burson client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere. We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other. We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

Requirements

5+ years in the game
Experience in a creative role at an agency, in house, or anywhere that contributes to a portfolio that proves you can think and execute at a high level.
Culture-first, with a point of view
A deep, demonstrable obsession with culture in all its forms—sport, music, fashion, entertainment and beyond. You understand how audiences move, how trends take shape, and how to translate that into sharp, brand-right ideas.
Dual threat portfolioWork that shows you have an appreciation for both:
Visual craft: design, photography direction, film, social/digital experiences.
Word craft: scripts, social content, conceptual storytelling, impactful lines and platform thinking. Ideally with multiple pieces showing off your love for culture.
Earned first mindset: Examples of ideas built to earn—PR stunts, cultural activations, social moments, partnerships or drops that generated real coverage, conversation and fan engagement.
Conceptual Thinker: Proven ability to develop strategic and innovative concepts that not only solve business challenges but specifically leverage and reflect the dynamic relationship between music, sports, and wider pop culture trends.
Communication Master: Excellent presentation, communication, and interpersonal skills, capable of articulating a creative vision to diverse audiences.
Production Savvy: Experience guiding projects through all phases of production, understanding the nuances of visual and written content creation.
Team Player: A collaborative spirit with the ability to work effectively across disciplines and inspire those around you.

Responsibilities

Build big, integrated, earned first ideas
From campaign platforms to activations to buzzy content series’, you’ll connect big ideas to culture with visuals and/or narratives that feel native to fans and newsworthy to editors.
Drive stories in earned and social
Develop ideas designed to travel through headlines, creators, fan pages and social feeds, not just paid media, starting with the question: what’s the headline, what’s the moment people will share?
Own the story and the look
Define the creative world for our clients: tone of voice, visual language, references, and how it flexes across social, digital, PR, broadcast, OOH and experiential. You know what will actually move fans, not just tick boxes.
Trendjack with taste
Spot cultural tensions, narratives and live moments in music, sports, and wider culture where brands can genuinely show up—and turn them into sharp, timely concepts and executions.
Pitch like you mean it
Sell ideas in a way that gets clients hyped: sharp decks, strong rationale, clear links to fandom, culture and earned impact. You can talk kit culture, collabs, drops and highlight reels with equal confidence.
Ship with taste and precision
Drive work from sketch to launch—across film, design, social and experiential—protecting the idea, the craft and the details (copy, visuals, rights, legal) all the way through.
Chase work that wins
Create award-worthy projects end to end, turning raw fan insight and cultural tension into ideas that blow up in culture and land on juries’ shortlists.
Be the in-house culture brain
Bring a deep understanding of how culture moves across platforms and communities—from music and fashion to sport, gaming and internet subcultures. You know how audiences show up, what they care about, and what’s coming next.
Live the feeds
Constantly mine platforms like Versus, Hypebeast, Complex, TikTok, Reddit, IG fan pages and emerging spaces for signals, storylines and opportunities for brands to plug into in ways that feel real.
Be a true creative partner
Act as a key creative lead on one or more accounts, plugged into client challenges, fan behavior and the sport and culture landscape—helping shape briefs, not just answer them.
Help grow the agency
Bring the same energy to pitches and organic growth that you bring to campaigns: spot opportunities, jump on them, and help win new work with ideas that feel right for fans and right for the brand.
Raise the creative bar
Lead initiatives that level up the agency’s creative reputation—sharing references, pushing craft, and championing ideas that belong in culture, not just in decks.
Inspire the room
Bring energy, taste and a positive, no ego attitude that lifts teammates, collaborators and clients. You make the work better and the process more fun.
Develop the squad
Manage and mentor junior creatives and freelancers, giving clear direction and useful feedback. Work tightly with strategy, account and production to land joined up, earned ready, impossible to ignore ideas.