Senior Counsel, Brand Protection

Celsius•Boca Raton, FL

12h•Onsite

About The Position

As the Senior Counsel, Brand Protection, you’ll be at the forefront of safeguarding the integrity of Celsius’ global brand through proactive IP enforcement, anti-counterfeiting initiatives, and marketplace policing. This is your opportunity to lead strategic efforts that protect brand equity, combat unauthorized sales, and ensure the integrity of our product distribution worldwide. You’ll bring deep expertise in global brand protection, digital enforcement, and supply chain risk mitigation—collaborating across legal, marketing, sales, and operations to drive a comprehensive brand defense strategy.

Requirements

8+ years in brand protection, IP enforcement, or commercial law
JD or equivalent with admission to practice law in the U.S.
Expertise in anti-counterfeiting, domain enforcement (UDRP), and gray market mitigation
Strong background in marketplace policing and social media IP enforcement
Experience partnering with customs and global law enforcement agencies
Familiarity with AI-based monitoring tools and brand enforcement platforms
Ability to collaborate with cross-functional teams and deliver business-oriented legal solutions
Knowledge of e-commerce platforms (Amazon, eBay, Alibaba) and brand monitoring strategies

Responsibilities

Lead enforcement strategies against parallel imports, gray market activity, and unauthorized resellers
Collaborate with supply chain and commercial teams on territorial brand protections and distribution agreements
Manage customs and global enforcement efforts to intercept unauthorized shipments
Investigate and take action against third-party resellers contributing to brand dilution
Implement digital brand policing strategies across marketplaces, websites, and social platforms
Oversee counterfeit detection and removal on major e-commerce channels
Manage domain name enforcement, including UDRP proceedings and cybersquatting disputes
Collaborate with marketing on digital brand consistency and take action against misleading or unauthorized use
Monitor and enforce against impersonation accounts and unauthorized brand affiliations on social media
Deploy AI monitoring tools and enforcement platforms to detect and respond to brand misuse
Drive cease-and-desist actions, enforcement escalations, and coordinated brand defense tactics
Provide legal support for procurement, vendor onboarding, and contract negotiations
Ensure commercial contracts comply with consumer protection, data privacy, and advertising laws
Support compliance, sustainability, and supplier diversity initiatives in commercial agreements